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PR Newswire
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Innovative Designs Announces Dick's Sporting Goods to Carry i.d.i.gear Hunting Line

PITTSBURGH, June 16 /PRNewswire-FirstCall/ -- Innovative Designs, Inc. (BULLETIN BOARD: IVDN) is pleased to announce that Dick's Sporting Goods, the Pittsburgh-based retail giant will carry the newly launched i.d.i.gear(R) hunting apparel in four stores located in the Pittsburgh market. The i.d.i.gear(R) line partners the company's exclusive proprietary insulating fabric, the revolutionary eliotex(TM) and industry leading Mossy Oak(R) brand camouflage.

Innovative Designs, Inc. debuted the latest line and its partnership with Mossy Oak(R) in February during the "The SHOT Show," ( http://www.shotshow.org/ ) the hunting industry's annual mega event that was held in Las Vegas. The company's involvement with the trade show was recently profiled in the Pittsburgh Business Times.

Pittsburgh-based Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of January 31, 2004, the Company operated 169 stores in 27 states throughout the Eastern half of the U.S.

Michelle Griffith, Vice President Sales & Marketing for Innovative Designs, Inc., stated, "This is an exciting time for Innovative Designs, Inc. With the orders we have recently received, the 'i.d.i.gear' line has gained tremendous credibility in the industry in a very short period of time. It often takes years for a technical fiber to actually hit the market place, and we are already there, from catalogs, mass chain stores to the 'mom and pop' store fronts throughout the country."

The i.d.i.gear(R) hunting apparel line consists of jackets, pants, shirts, and accessories for the avid hunter. Dick's Sporting Goods will have i.d.i.gear(R) products in the selected stores by the middle of August 2004 to take advantage of this year's fall hunting season.

The Company

Innovative Designs, Inc. (OTC BB: IVDN.ob), headquartered in Pittsburgh, Pennsylvania, a Delaware Corporation, provides customers with apparel and accessories containing its new proprietary fabric, eliotex(TM). eliotex(TM) possesses technically superior performance relating to insulation and buoyancy properties. Innovative Designs, Inc. controls the exclusive rights to license and manufacture goods containing eliotex(TM) in North America. Under the label, "i.d.i.gear," the company's product lines include: hunting apparel, golf apparel, jackets, swimwear, wind shirts, sleeping bags, and our multi- function stadium pack. http://www.idigear.com/

Disclaimer

Certain statements in this press release constitute "forward-looking" statements as defined by federal law. Such statements are based on assumptions, but there is no assurance that actual outcomes will not be materially different as those implied. Any such statements are made in reliance on the "Safe Harbor" protections provided under the Private Securities Reform Act of 1995 and are subject to various factors, including the risks and matters discussed in the Company's SEC filings available at http://www.sec.gov/

For More Information, Please Contact: Innovative Designs, Inc. Bulldog Financial, Inc. Joseph Riccelli, CEO Marc H. Nathan 412-799-0350 713-960-9903 joer@idigear.com info@bulldogfinancial.com

Innovative Designs, Inc.
© 2004 PR Newswire
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