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PR Newswire
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Zone4Play to Mark First Sale in the UK of ZoneMAS, an Advanced Cross Platform Back Office Solution for the Interactive Betting Industry in the UK

WILMINGTON, Delaware, December 23 /PRNewswire-FirstCall/ -- Zone4Play, Inc. (OTCBB: ZFPI), a leading developer and provider of multi-platform interactive gaming solutions, announced that it has marked the first deployment of ZoneMAS, (Management Application Suite), an advanced Cross Platform Back Office solution for the interactive betting industry.

ZoneMAS has been deployed on the Winner channel, a new UK fixed odds service, to be launched on NTL and Telewest Broadband digital cable platforms on New Year. The channels will provide digital cable viewers with their first opportunity to take part in many popular instant-wins, fixed-odds games.

Zone4Play has provided the Winner channel with an end-to-end technology solution including game engines, front-end development and ZoneMAS. The new deployment makes Zone4Play the sole provider in the market of end to end cross platform solutions.

ZoneMAS is an advanced Cross Platform Back-Office system. The system enables the delivery of betting services on different interactive platforms (web, mobile and iTV) using one time registration process and a single account. ZoneMAS supports fixed odds games, lottery games, number games, bingo games and more.

ZoneMAS includes advanced marketing & advertising tools including, a bonus system mechanism, VIP system, customer retention system, life time value mechanism, tournament systems, data mining and an in-house affiliation system.

ZoneMAS also features an easy-to-use internet interface system allowing access from any HTML browser, access approval management to different system interfaces, according to user's position, real time reports and support of third-party customers, connecting to the system via API's.

Idan Miller, SVP Marketing and sales of Zone4Play said: "This new launch positions Zone4Play as the sole provider of an end-to-end cross platform interactive betting solution in the market. We are happy to provide an advanced back office, game engines and front end development abilities for any iTV system, mobile devices and web services. ZoneMAS presents a new and fresh cross platform solution designed to meet the unique requirements of the service on each of the platforms."

About Zone4Play

Zone4Play Inc. (OTCBB:ZFPI - News) develops interactive game technology that provides an end-to-end solution, allowing service providers to deliver games to their subscribers over multiple network platforms such as interactive TV, wireless networks and the Internet, internally run, by the provider, or accessed from Zone4Play hosting environment. Zone4Play's cross-platform technology enables a subscriber to play a game on different platforms, with the same virtual account balance and user information, allows games to be played across service providers and allows their subscribers to interact with other subscribers from different service providers.

For further information, please visit: http://www.zone4play.com/ Safe Harbor

This press release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on the current expectations of the management of Zone4Play only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; decline in demand for Zone4Play's products; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Zone4Play to differ materially from those contemplated in such forward-looking statements. Zone4Play undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Zone4Play, reference is made to Zone4Play's reports filed from time to time with the Securities and Exchange Commission.

This press release and other releases are available on http://www.zone4play.com/ and http://www.portfoliopr.com/.

CONTACTS: Zone4Play Agency Contacts: Idan Miller Paul Holm/Jerry Cahn SVP Marketing & Sales Portfolio PR +1-212-736-9224 imiller@zone4play.com pholm@portfoliopr.com jcahn@portfoliopr.com

Zone4Play (Israel) Ltd.
© 2004 PR Newswire
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