Alterian, (LSE:ALN) a global provider of database
marketing and customer insight solutions, and TransUnion, a leading
global information solutions company, today announced a joint effort
to provide marketers with rapid access to market intelligence to drive
decision making.
TransUnion will implement Alterian's Data Discovery and Visualization application and high performance database analysis engine to enhance its analytic capabilities. The combined solution provides marketers with a "train of thought" analysis capability directly from their desktop, enabling them to gain greater understanding of consumer behavior. The Alterian analysis engine enhances TransUnion's ability to trend and forecast using its historical archives of consumer observations.
"With one of the largest resources of consumer information, TransUnion can provide customers with actionable, intelligent data, enabling them to forecast market trends and make better business decisions," said Tim Claytor, director of market intelligence solutions for TransUnion. "Adding Alterian's high performance engine to this capability, we now are able to respond to our clients' needs and shifting market trends significantly faster."
Incorporating Alterian's technology primarily with its market intelligence solutions, customers will benefit from the enhanced holistic market-research approach TransUnion takes to problem definition and solution development. The market intelligence group at TransUnion blends attitudinal, demographic and behavioral consumer information at various summarized levels to provide business customers with analytic reports on useful metrics such as marketplace dynamics, market share and overall credit behavior.
"We are delighted to have secured TransUnion as an Alterian partner. TransUnion's selection of Alterian as a technology provider and business partner following a detailed competitive evaluation is further evidence of the benefit of our increased level of research and development spend, together with our focus on forming long lasting and mutually valuable business partner relationships," commented David Eldridge, CEO Alterian.
About TransUnion
TransUnion is a leading global information solutions company that customers trust as a business intelligence partner and commerce facilitator. TransUnion offers a broad range of financial products and services that enable customers to manage risk and capitalize on market opportunities. The company uses advanced technology coupled with extensive analytical capabilities to combat fraud and facilitate credit transactions between businesses and consumers across multiple markets. Founded in 1968, Chicago-based TransUnion employs 4,100 associates that support clients in 32 countries. Visit us at www.transunion.com.
Graphics and/or photographs to accompany this release can be obtained by members of the media by contacting Jason Nierman (jnierma@transunion.com) at 312-985-3059 or Cliff O'Neal (coneal@transunion.com) 312-985-2540.
About Alterian
Alterian (www.alterian.com) is a global provider of database marketing and customer insight solutions which enable businesses to improve the effectiveness of marketing activity through sophisticated customer insight. Alterian products are based on the Alterian Engine, which provides unrivalled performance, speed and scalability for large volumes of detailed data. Delivered via its network of over 40 business partners, Alterian's technology currently helps blue-chip organizations including, Merrill Lynch, Daily Telegraph, Premier Farnell, Amnesty International and Vodafone, to benefit from unparalleled actionable analysis of data. Alterian also powers solutions for leading Marketing Service Providers such as GB Group and Carlson Marketing. With international headquarters in the UK and four offices across North America, Alterian was founded in 1997 and is listed on the techMARK Index of the London Stock Exchange (ALN).
TransUnion will implement Alterian's Data Discovery and Visualization application and high performance database analysis engine to enhance its analytic capabilities. The combined solution provides marketers with a "train of thought" analysis capability directly from their desktop, enabling them to gain greater understanding of consumer behavior. The Alterian analysis engine enhances TransUnion's ability to trend and forecast using its historical archives of consumer observations.
"With one of the largest resources of consumer information, TransUnion can provide customers with actionable, intelligent data, enabling them to forecast market trends and make better business decisions," said Tim Claytor, director of market intelligence solutions for TransUnion. "Adding Alterian's high performance engine to this capability, we now are able to respond to our clients' needs and shifting market trends significantly faster."
Incorporating Alterian's technology primarily with its market intelligence solutions, customers will benefit from the enhanced holistic market-research approach TransUnion takes to problem definition and solution development. The market intelligence group at TransUnion blends attitudinal, demographic and behavioral consumer information at various summarized levels to provide business customers with analytic reports on useful metrics such as marketplace dynamics, market share and overall credit behavior.
"We are delighted to have secured TransUnion as an Alterian partner. TransUnion's selection of Alterian as a technology provider and business partner following a detailed competitive evaluation is further evidence of the benefit of our increased level of research and development spend, together with our focus on forming long lasting and mutually valuable business partner relationships," commented David Eldridge, CEO Alterian.
About TransUnion
TransUnion is a leading global information solutions company that customers trust as a business intelligence partner and commerce facilitator. TransUnion offers a broad range of financial products and services that enable customers to manage risk and capitalize on market opportunities. The company uses advanced technology coupled with extensive analytical capabilities to combat fraud and facilitate credit transactions between businesses and consumers across multiple markets. Founded in 1968, Chicago-based TransUnion employs 4,100 associates that support clients in 32 countries. Visit us at www.transunion.com.
Graphics and/or photographs to accompany this release can be obtained by members of the media by contacting Jason Nierman (jnierma@transunion.com) at 312-985-3059 or Cliff O'Neal (coneal@transunion.com) 312-985-2540.
About Alterian
Alterian (www.alterian.com) is a global provider of database marketing and customer insight solutions which enable businesses to improve the effectiveness of marketing activity through sophisticated customer insight. Alterian products are based on the Alterian Engine, which provides unrivalled performance, speed and scalability for large volumes of detailed data. Delivered via its network of over 40 business partners, Alterian's technology currently helps blue-chip organizations including, Merrill Lynch, Daily Telegraph, Premier Farnell, Amnesty International and Vodafone, to benefit from unparalleled actionable analysis of data. Alterian also powers solutions for leading Marketing Service Providers such as GB Group and Carlson Marketing. With international headquarters in the UK and four offices across North America, Alterian was founded in 1997 and is listed on the techMARK Index of the London Stock Exchange (ALN).