Zizzle Sizzles Into Toy Fair With Innovation for Kids of All Ages

On the heels of the successful launch of the company's first product iZ, the small startup founded by Roger Shiffman comes into what for many will be the final New York Toy Fair with perhaps the most diverse line the industry will see this year. What may surprise some industry experts is that the line, while driven by some key electronic items, is led by one of the most anticipated boy action lines in Pirates of the Caribbean: Dead Man's Chest and a small collectible figure game that already has the internet abuzz called Zizzlingers (TM).

Zizzlingers, which started selling only three weeks ago, are 2 inch tall miniature collectible game pieces delivered in a magical way. The game pieces come packed in a small packet that the child drops in a bowl of water. As the water begins coming to life by bubbling and changing color, the bag disappears revealing 2 or 3 of the incredibly styled and decorated characters. The first assortment includes 24 Marvel Heroes for boys and 24 Disney Princesses for girls.

Zizzle's Pirates of the Caribbean line is one of the most comprehensive boys' action lines to hit the market this year. Based on Disney's number one all time grossing live action franchise, Pirates of the Caribbean is being brought to life through everything from a beautifully detailed 3 3/4" action figure line to a 2 1/2 foot long Black Pearl Pirate Ship with 20 different points of play for the boys. The ship opens revealing electronic cannon ports, a secret dropping floor and a rip line that lets kids shoot their favorite characters from one end of the ship down to the other. Boys will also love the chance to stand in for their favorite Jack Sparrow (played by Johnny Depp), Will Turner (Orlando Bloom) and girls will even get in the action playing the part of Elizabeth Swann (Keira Knightley).

Roger Shiffman, President and CEO for Zizzle, "We are in a very unique position as a startup. iZ performed incredibly last year and is positioned to have an even bigger 06, at the same time there are no limits to where we can build our offerings."

And diverse it will be. Zizzle is also showing Gut Wrencher (TM) a power packed RC that spins and dances like none before. Lucky the Incredible Wonder Pup packed with 15 different features. With its unique "Ages and Stages" program Zizzle's HandHeld Games are geared toward the child's age, level of development and the core essence of the game license involved. Each unit offers multiple games, real licensed sound effects and speech, and dot matrix graphics in every game! The line culminates in a real life pinball machine. Zizzle Arcade Floor Pinball has a stylized look of a real pinball machine with themes designed around the best licenses in the world. 2 players can compete for high score playing on a wood cabinet that houses a colorful bold playfield design that includes a variety of real arcade pinball features.