Based in St. John's, Canada, inewsnetwork is a technology company providing enhanced services to the global media monitoring industry. inewsnetwork enables media monitoring firms to source, share, and re-distribute out-of-market media content to clients from local, national, and international sources.
With this agreement, VMS will leverage its unsurpassed broadcast monitoring coverage in the United States with digital capture capabilities in all 210 Designated Market Areas (DMAs) and inewsnetwork's broad international presence.
"We're very excited to be partnering with the leader in the broadcast monitoring industry," said Ed Clarke, President of inewsnetwork. "We're convinced that our joint offering will be unmatched in the marketplace."
"This relationship will allow us to offer our customers a more comprehensive view of their media world," noted Peter Wengryn, CEO of VMS. "VMS' thousands of customers will have timely access to broadcast coverage from around the globe."
The initial rollout of international media content to VMS will originate from inewsnetwork affiliates in the United Kingdom, Canada, Japan, Ireland, Singapore, South Africa, Malaysia, Vietnam, Lithuania, New Zealand, the Philippines, and Thailand. Collectively, inewsnetwork affiliates share and distribute media content that reaches over 79 countries across five different continents.
ABOUT INEWSNETWORK
Based in St. John's, Canada, inewsnetwork is the only global network upon which independent media monitors proactively search, filter, and redistribute relevant media content to their clients. inewsnetwork expects to effectively double its coverage within the next nine months and leverage this unique network by introducing new services and technology. Market trials are currently underway with other content providers from key regions in Europe, the Pacific Rim, and the Americas.
ABOUT VMS
VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media - broadcast, radio, print, Internet and outdoor. VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including industry-leading advertising and public relations measurement and tracking tools.
Importantly, VMS monitors thousands of hours of television and radio broadcast news in all 210 U.S. DMAs(TM) - by far the most of any provider - through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth.
VMS also provides access to the largest continually updated advertising database in the world with over five million ads. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.
VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit www.vmsinfo.com.
© 2006 Business Wire
