ST. LOUIS, Nov. 14 /PRNewswire-FirstCall/ -- Much like the Energizer Bunny(R), Disney-Pixar's smash hit Cars keeps going and going -- first at the box office, grossing more than $240 million nationwide, and now, upon the recent release of the film on DVD as the #1 DVD in America. Energizer Holdings, Inc. and Disney-Pixar have teamed up again to offer two new promotions in conjunction with the DVD release of the hit film.
When consumers purchase two multi-packs of Energizer(R) MAX(R) batteries (8-AA, 8-AAA, 2-9-Volt, 4-C, or 4-D), they will receive $3 off the Cars DVD. As an added incentive, people who purchase the DVD and three multi-packs of Energizer MAX batteries will get a one-of-a-kind, specially designed Cars DVD case while supplies last. The offer runs through December 31.
"We are extremely pleased to be continuing our partnership with Disney- Pixar, and to make this offer to families across the country," said Jeff Ziminski, vice president North American marketing for Energizer. "We know that both children and adults will want to watch this amazing film again and again, and it's just in time for family travel and gifts. This fun and cool DVD case will make it more convenient for them to bring Cars and some of their other favorite films along for the ride."
In the spirit of Cars' racing theme, Energizer is kicking off the promotion today at a special event in Charlotte, N.C. at the NASCAR SpeedPark. NASCAR's Reed Sorenson, driver of the #41 Target Dodge for Chip Ganassi Racing with Felix Sabates, will arrive at the SpeedPark with the Energizer Bunny to make a special delivery of Cars DVDs to children from the Victory Junction Gang Camp. The racing-themed camp provides children with chronic medical conditions or serious illnesses with exciting, fun and empowering activities in a safe environment.
Sorenson and some of the kids will take a few laps around the track, as the Energizer Bunny encourages them to keep going to the finish line. After the race, Sorenson and the Energizer Bunny will host a special DVD screening of the movie for the kids as they cheer for their favorite Cars characters.
To extend the message to children everywhere, Energizer also will be donating special DVD gift packs to select children's hospitals nationwide, as the Energizer Bunny makes special deliveries of the Cars DVDs throughout November and December.
Loaded with a full tank of electrifying DVD bonus features, the highly anticipated Cars DVD is freewheeling fun for everyone! Bonus features include an exclusive animated short Mater and The Ghostlight, the Academy Award- nominated short One Man Band; "The Inspiration for Cars"; deleted scenes; hilarious end credit vignettes shown in full screen; and a special sneak peek at the highly anticipated next Disney-Pixar feature Ratatouille.
When Cars opened in theaters last May, Energizer and Disney-Pixar partnered to offer free collectible Energizer(R) Cars launchers and Cars- inspired flashlights.
About Energizer:
Energizer Holdings, Inc. , http://www.energizer.com/ , headquartered in St. Louis, Missouri, is one of the world's largest manufacturers of primary batteries, battery-powered devices and flashlights. Energizer, a global leader in the dynamic business of providing portable power geared toward the new digital age, offers a full portfolio of products including, the Energizer(R) MAX(R) premium alkaline brand; Energizer(R) e2(R) Lithium(R) and Energizer(R) e2(R) Titanium Technology(R) performance brands; Nickel Metal Hydride (NiMH) Rechargeable batteries and chargers; and miniatures brand batteries.
The Energizer product line also includes specialty batteries for hearing aids and medical devices, as well as for keyless remote entry systems, toys and other uses. Through its flashlight unit, Energizer brings innovation to this important household device. Energizer continues its role as a technology leader as it launches Energizer(R) Energi To Go(TM), portable battery-driven power packs for cell phones.
About Pixar Animation Studios:
Pixar Animation Studios combines creative and technical artistry to create original stories in the medium of computer animation. Pixar has created seven of the most successful and beloved animated films of all time: Toy Story, A Bug's Life, Toy Story 2, Monsters, Inc., Finding Nemo, The Incredibles and Cars. Pixar has won 20 Academy Awards(R) and its seven films have grossed more than $3.7 billion at the worldwide box office to date. The Northern California studio's next film release is Ratatouille (summer 2007).
About Victory Junction Gang Camp:
The mission of the Victory Junction Gang Camp is to enrich the lives of children with chronic medical conditions or serious illnesses by providing life-changing camping experiences that are exciting, fun, and empowering, in a safe and medically sound environment. Founded by NASCAR driver Kyle Petty and his wife Pattie in honor of their late son Adam, the Victory Junction Gang Camp is a year-round facility serving children, age 7 to 15. Each summer, children suffering from similar medical conditions including heart, lung and kidney disease, spina bifida, HIV, cancer, burn survivors, neurological disorders, and a host of others, gather to kick back, relax and have some fun. The camp offers traditional activities, including horseback riding, boating and fishing, arts and crafts and others, as well as NASCAR related program areas.
The Victory Junction Gang Camp is a member of the Association of Hole in the Wall Gang Camps and is free to children and their families. The camp operates solely on the generous donations of individuals, corporations and foundation. For more information, visit http://www.victoryjunction.org/ .
For more information contact:
Christine Johnson, 314-497-3910
© 2006 PR Newswire
