NEW YORK, April 29 /PRNewswire/ -- Weber Shandwick has been named public relations agency of record for SecondMarket, the world's largest marketplace for illiquid assets.
The New York-based company hired Weber Shandwick to help raise visibility for its marketplace solutions for illiquid assets, including mortgage-backed securities, collateralized debt obligations, limited partnership interests, bankruptcy claims, auction-rate securities and other illiquid assets. SecondMarket's online trading platform has 3,000 participants, including global financial institutions, hedge funds, private equity firms, mutual funds, corporations and other institutional and accredited investors, which collectively manage more than $1 trillion in investable assets.
"Our partnership with Weber Shandwick kicked off during a critical time in the financial markets," said Barry Silbert, SecondMarket's founder and chief executive officer. "We look forward to telling our story about the solutions we are providing to address liquidity needs through a robust trading environment and active marketplace."
"We're thrilled to be selected by SecondMarket as its public relations partner," said Paul Jensen, general manager and executive vice president of Weber Shandwick's New York office. "We look forward to bringing our deep financial services expertise to bear in raising awareness of this new and dynamic marketplace for buying and selling illiquid assets. SecondMarket is a company with a great story, and one whose time clearly has come."
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 77 markets around the world. The firm's reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across world-class practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advertising, market research, and corporate responsibility. Weber Shandwick received the highest client-satisfaction honors in the 2007 Agency Excellence Survey by PRWeek U.S., in 2008 won Large PR Firm of the Year (PR News U.S.), and in 2006 was named European Consultancy of the Year (The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations for the past three years. Weber Shandwick is part of the Interpublic Group . For more information, visit http://www.webershandwick.com/.
About SecondMarket
Founded in 2004, New York-based SecondMarket (member FINRA | MSRB | SIPC) is the largest marketplace for illiquid assets, such as auction-rate securities, bankruptcy claims, collateralized debt obligations, residential and commercial mortgage-backed securities, limited partnership interests, private company securities, restricted securities and blocks in small capitalization companies, and whole loans. SecondMarket, which has conducted more than $1 billion in transactions since the launch of the company, has 3,000 participants, including global financial institutions, hedge funds, private equity firms, mutual funds, corporations and other institutional and accredited investors that collectively manage over $1 trillion in assets available for investment. For more information, visit http://www.secondmarket.com/.
Contact: Leah Kondes Weber Shandwick 952-346-6115 lkondes@webershandwick.com
Weber Shandwick
CONTACT: Leah Kondes of Weber Shandwick, +1-952-346-6115,
lkondes@webershandwick.com
Web Site: http://www.webershandwick.com/
