Converts Article Readers into Video Viewers, Maximizes User Engagement and Enhances Views of High Value Video Content
Taboola, the leading provider of video recommendation engines for major content publishers, today announced that after several months of beta-testing with selected partners, it has launched the Taboola Text2VideoTM, an innovative product that enables online content publishers to convert users who read articles into video viewers, as well as maximizes overall user engagement and promotes views of higher-value video content.
“We have found that publishers of mixed content have 20-100 times more page views than video views, and 95 percent of site visitors read articles but not watch videos,” said Adam Singolda, CEO and Founder, Taboola. “Our Text-to-Video product converts people who read content on a site into video viewers. And since our partners consider videos to be high-ad-value content, it significantly increases the inventory of this high value content, and leads them to better monetization overall.”
Taboola Text2VideoTM, measured in controlled A/B tests, was shown to have 50 - 300 percent higher click-through-rate (CTR) than competing solutions such as contextual, semantic, popular videos and others. When used according to Taboola's best practices, the Taboola Text2VideoTM widgets can increase overall video views by up to 200 percent.
Taboola also allows content providers to define “biased recommendation” as to what video content should be recommended (pushing higher-earning or oversold inventory), and the Taboola Text2VideoTM widget will automatically direct users towards it, while maintaining recommendation quality and user engagement.
In addition, by placing Taboola "Related Ads", sponsored text/video sponsored recommendations, within the Taboola Text2VideoTM widget, publishers get the Taboola best-of-breed product for free, while enjoying an additional revenue stream that adds up to the lift in video views Taboola creates.
About Taboola
Taboola is the provider of the world's first personalized video recommendation engine for publishers, marketers and users. With a reach to over 45MM unique users, working with market leaders such as CNN, NBA, Howcast, eHow, 5min, VieoJug, aniBoom, and others, Taboola guarantees that site visitors view more videos, stay longer and increase overall video revenue. Whether reading an article or viewing a video segment, Taboola will automatically provide recommended videos that relate to that content - dramatically engaging site visitors. Taboola also generates revenue by providing marketers with a cost- effective and measurable opportunity to deliver contextual and behaviorally targeted sponsored messages alongside the video recommendation list. To join the Taboola Publisher Partners Network, click here.
Contacts:
L&R Communications
Matt Langan, 802-768-8030
matt@landrcomm.com