Diamond Foods Set to Air a New Commercial During Super Bowl XLIV on February 7, 2010
Diamond Foods, Inc. (NASDAQ:DMND), announced today that it will unleash a new commercial during the telecast of Super Bowl XLIV, airing on February 7, 2010 on CBS.
Diamond Foods has an appetite for funny, memorable and entertaining advertising. The company has received critical acclaim landing in many top 10 Super Bowl ad rankings for its previous ads. In 2007, its Emerald brand "3pm Natural Energy" commercial featuring Robert Goulet was ranked the #1 advertising spot of the Super Bowl by Advertising Age's ad critic Bob Garfield. In 2005, Emerald's "Unicorn" commercial was ranked one of the top ten commercials of the Super Bowl by USA TODAY's Ad Meter.
"We are out to drive innovation and excitement in our snack categories and effective, creative advertising is part of that. Not only do we try to create unique value in our products and packaging, but we strive for breakthroughs in our approach to advertising as well," said Michael J. Mendes, Chief Executive Officer of Diamond Foods. "We intend to apply our Emerald creativity and focus on consumer needs to our new Pop Secret brand...so watch this space."
Goodby, Silverstein & Partners of San Francisco is the company's advertising agency and developed the previous award-winning commercials. The agency has another surprise in store for viewers this year.
It is expected that upwards of 100 million people will watch the Super Bowl on February 7, 2010. It is the number one at-home party event of the year. On Super Bowl Sunday, Americans will consume 3.8 million pounds of popcorn and 2.5 million pounds of snack nuts. With Pop Secret® and Emerald®, Diamond Foods will be a big part of the "Great American Snack Event."
About Diamond Foods
Diamond Foods (NASDAQ: DMND) is a leading branded food company specializing in producing, marketing and distributing culinary nuts and snack products under the Diamond®, Emerald® and Pop Secret® brands.
Corporate Web Site: www.diamondfoods.com
Consumer Web Sites: www.diamondnuts.com, www.emeraldnuts.com, www.feedyourfingers.com
Contacts:
Diamond Foods, Inc.
Media:
Linda Segre, 415-230-7924
SVP
Corporate Strategy and Communications
lsegre@diamondfoods.com
or
Investors:
Bob
Philipps, 415-445-7426
VP, Treasury & Investor Relations
bphilipps@diamondfoods.com
