Earn New Buck Double Sandwich or Other BK® Value Menu Items at 1DollarTalentShow.com
Burger King Corporation (NYSE:BKC) expands its BK® Value Menu offerings with the nationwide launch of the new Buck Double sandwich, featuring two flame-broiled burger patties, a slice of American cheese, crunchy pickles, ketchup and mustard on a sesame seed bun – all for just a "BUCK." The sandwich boasts more beef than McDonald's® McDouble and is now available on the BK® Value Menu.
"The Buck Double sandwich further strengthens our value menu offerings and reinforces our brand's commitment to provide our restaurant guests with new, great-tasting flame-fresh products at an affordable price," said Mike Kappitt, chief marketing officer, North America, Burger King Corp.
The Buck Double sandwich joins other BK® Value Menu items including the WHOPPER JR.® sandwich and Spicy CHICK'N CRISP® sandwich for only $1*.
America Showcases Talents on 1DollarTalentShow.com to Win BK® Value Menu Items
Burger King Corp.'s $1 Talent Show is giving guests another way to get their hands on the new Buck Double sandwich and other popular BK® Value Menu items. At 1dollartalentshow.com, a new Web site produced in conjunction with online comedy network Atom.com, consumers can share their talent, view others' special skills, and vote on those they deem dollar-worthy. Talent show participants can identify the $1 item from the BK® Value Menu that they would like to win, including the Buck Double, and then have fun showing off their talent – from a favorite dance move to an impressive back flip – by uploading a 30-second video.
Visitors to the Web site can vote for their favorite videos by awarding virtual, one-cent "tips." Once a video receives 100 tips, which equals $1, the talented participant will receive a $1 online gift card for the BK® Value Menu item he or she chose to win by submitting their video.
"The $1 Talent Show is the ultimate win/win – 30 seconds of fame, and for the most dollar-worthy talents, a BK® Value Menu item on us," Kappitt said.
*Price and participation may vary. Not available in AK and HI.
ABOUT BURGER KING CORPORATION
The BURGER KING® system operates more than 12,000 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. (BKC) among America's 1,000 largest corporations and in 2010, Standard & Poor's included shares of Burger King Holdings, Inc. in the S&P MidCap 400 index. BKC was recently recognized by Interbrand on its top 100 "Best Global Brands" list and Ad Week has named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.
Contacts:
Burger King Corporation
Lauren Kuzniar, 305-378-7939
lkuzniar@whopper.com
or
Edelman
Lauren
Ross, 312-233-1378
lauren.ross@edelman.com