Lisa Arthur to Engage with Peers and Explore How Customer Interaction is Vital to Marketing Initiatives
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The corrected release reads:
APRIMO CMO TO PRESENT ON "ENGAGING CUSTOMERS WITH CONVERSATIONS"AT CMO EXECUTIVE SUMMIT
Lisa Arthur to Engage with Peers and Explore How Customer Interaction is Vital to Marketing Initiatives
Aprimo®, Inc., a global leader in on-demand integrated marketing software solutions, today announced that Lisa Arthur, Chief Marketing Officer at Aprimo, will present at The Chicago CMO Executive Summit. Ms. Arthur will examine 10 Imperatives of the Marketing Revolution and focus specifically on how to "Engage Customers with Conversations." The event takes place today.
The Chicago CMO Executive Summit has been carefully crafted to deliver the most timely and relevant information in a true peer-to-peer environment. Ms. Arthur will address why marketers must integrate the customer experience across the entire marketing landscape to drive momentum in customer interest and interaction.
Who: Lisa Arthur, Chief Marketing Officer, Aprimo
What: Thought Leadership Spotlight – "The Marketing Revolution and the Imperatives of Marketing"
When: Today, July 1, 2010; 11:45 – 12:30 PM CDT
Where: W Hotel Chicago – City Center
The CMO Executive Summit is driven by a Governing Body of leading CMOs who play a vital role in the development of the conference. Marketing leaders create an agenda that addresses the most compelling opportunities and challenges that are relevant to them and their peers, thus delivering on the promise: "by CMOs, for CMOs." The CMO Executive Summit enhances the power and reach of professional relationships by providing a seat at the table with other marketing executives from the Fortune 1000.
Press interested in meeting with Ms. Arthur at the event can register at: http://bycmos.com/reg.aspx?eveID=206.
About Lisa Arthur
Lisa Arthur serves as Aprimo's Chief Marketing Officer driving global market and brand strategy, demand generation and customer-centric initiatives. A 25-year marketing veteran, she has served as CMO for Internet leader Akamai Technologies and B2B2C application provider Mindjet. Ms. Arthur spent nearly seven years at Oracle where as a Vice President of Marketing she managed the market entry and growth for Oracle CRM as well as drove market and demand initiatives for all of Oracle's services including its E-Business Suite On-Demand. Most recently, as the founder for Cinterim, Ms. Arthur applied her market-centric processes and insight to provide strategic counsel for Silicon Valley start-ups and Fortune 50 technology companies. Ms. Arthur is a seasoned keynote speaker addressing diverse topics at Web 2.0, Office 2.0, American Marketing Association (AMA) Strategy Conference, Stanford University and MIT Sloan CMO Summit. She has also appeared on Asia's Wall Street Journal broadcast and published papers with AMA. Ms. Arthur is a former advisory board member of the CMO Council and holds a Bachelor of Arts from Ohio State University.
About Aprimo
Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. The company's integrated marketing software, Aprimo Marketing Studio™ B2C and Aprimo Marketing Studio™ B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measureable return on investment.
Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit http://www.aprimo.com.
Contacts:
Aprimo
Joel P. Reuter, 317-803-4300
Media Relations
joel.reuter@aprimo.com
or
PAN
Communications
Kyla Kenney, 978-474-1900
Aprimo@pancomm.com
