LAS VEGAS, Nov. 8, 2010 /PRNewswire/ -- Cord Blood America, Inc. (http://www.cordblood-america.com/) (BULLETIN BOARD: CBAI) , the umbilical cord blood stem cell preservation company focused on bringing the life saving potential of stem cells to families nationwide and internationally, is pleased to announce that it is the first cord blood stem cell storage company to become an alliance partner of AHIP (America's Health Insurance Plans), a national association representing nearly 1,300 member companies providing health insurance coverage to more than 200 million Americans.
AHIP members offer medical insurance, long-term care insurance, disability income insurance, supplemental insurance, stop-loss insurance and reinsurance to consumers, employers and public purchasers. AHIP also provides a unified voice for the community of health insurance plans, with the policy goal of providing high quality, affordable coverage to all Americans.
"This is an excellent opportunity for Cord Blood America to let these premier insurance providers know about the importance of storing umbilical cord blood at birth and the value of insuring the procedure," said Matthew Schissler, Cord Blood America co-founder, CEO and President. "We intend to take advantage of our ability to provide these companies a case study on the value of stem cell storage and to attend conferences where we can meet insurance executives face-to-face."
"We view this as another example of Cord Blood America being ahead of the field, in front of our competitors, with a business strategy that focuses on letting the gatekeepers in the industry know about the value of the service we provide," Mr. Schissler said.
About Cord Blood America
Cord Blood America is the parent company of CorCell, which facilitates umbilical cord blood stem cell preservation for expectant parents and their children. Its mission is to be the most respected stem cell preservation company in the industry. Collected through a safe and non-invasive process, cord blood stem cells offer a powerful and potentially life-saving resource for treating a growing number of ailments, including cancer, leukemia, blood, and immune disorders. To find out more about Cord Blood America, Inc., visit our website at http://www.corcell.com/. For investor information, visit http://www.cordblood-america.com/.
CONTACT: Paul Knopick E & E Communications 949/707-5365 pknopick@eandecommunications.com
Cord Blood America, Inc.
CONTACT: Paul Knopick of E & E Communications, +1-949-707-5365,
pknopick@eandecommunications.com, for Cord Blood America, Inc.
Web Site: http://www.cordblood-america.com/
