BOCA RATON, FL -- (Marketwire) -- 08/10/11 -- Starting this month and continuing through July 2012, MedeFile International, Inc. (OTCQB: MDFI), a leader in Internet-enabled Personal Health Record (iPHR) management solutions, will begin airing 60-second infomercials, as well as four different six-minute interviews with MedeFile's Chairman, President and CEO Kevin Hauser, in an effort to promote mass market awareness of MedeFile and educate American consumers on the need for and many benefits of MedeFile's personal health record solutions.
"New to the Street," featuring MedeFile, will be produced and broadcast by FMW Media Works Corp., an affiliate of Inawa Corp. The televised spots will air a minimum of 1,000 times over the contracted one-year period on the cable television networks, ION and FOX, and may substitute at FMW's discretion on ABC, CBS, CNN, and MSNBC in the following metro markets: New York, Los Angeles, Chicago, Dallas, Boston, Philadelphia, San Francisco/San Jose, Atlanta, Washington and Houston.
"The time has come to begin pro-actively generating mass consumer awareness of and appreciation for MedeFile's personal health record management solutions and the many key differentials that makes MedeFile the 'must have' iPHR for consumers of all ages," stated Hauser.
The media is fraught with coverage relating to the loss of medical records following recent natural disasters, fire, theft, and the closing of physician offices -- among other causes, serving to emphasize the already pronounced need for individuals to take responsibility for the control and protection of their family's medical records and vital health information. Moreover, adoption of electronic personal health records has won the support and advocacy of the White House, federal and state government agencies, numerous leading insurance carriers and major medical associations. Nonetheless, consumer adoption of PHRs, generally speaking, has been slow.
"MedeFile has spent nearly a decade developing, enhancing and scaling what we believe is the most secure, patient-centric and intuitive PHR platform on the market. When building MedeFile, we not only factored all required aspects of what should comprise a perfect PHR, but we also factored human nature and the logical barriers to mass PHR adoption," continued Hauser. "Foremost was the fact that collecting actual medical records from all of one's care providers, i.e. physicians, specialists, dentists, labs, etc., is a time-consuming and frustrating process for anyone endeavoring to create their own PHR, much less dealing with the added difficulty of digitizing and/or storing the records somewhere safe. Recognizing that most people will simply not do this -- until they are confronted with a medical crisis that requires it -- it is no surprise that few, if any, competitive PHR solutions on the market have achieved any meaningful market traction."
"Through this year-long televised advertising campaign, we intend to reach and convince millions of Americans that by subscribing to MedeFile's monthly premium service, they will join the growing legion of consumers who now enjoy the peace of mind that comes from having a comprehensive, secure electronic personal health record without all the headaches of building and maintaining it themselves," concluded Hauser.
About MedeFile International, Inc.
Headquartered in South Florida, MedeFile has developed and globally markets a proprietary, patient-centric, iPHR (Internet-enabled Personal Health Record) system for gathering, digitizing and organizing medical records so that individuals can have a comprehensive record of all of their medical visits. MedeFile's primary product is its web-based MedeFile solution, a highly secure system for gathering, maintaining, accessing and sharing personal medical records. Interoperable with most electronic medical record management systems marketed to the healthcare industry, the MedeFile solution is designed to gather all of its members' actual medical records and create a single, comprehensive Electronic Health Record (EHR) that is accessible 24 hours a day, seven days a week by the member and the member's authorized users on any web-enabled device (PC, cell phone, smartphone, e-reader) and portable MedeDrive unit. For more information about MedeFile and its annual subscription-based programs, please visit www.medefile.com.
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995
With the exception of historical information, the matters discussed in this press release are forward-looking statements that involve a number of risks and uncertainties. The actual future results of MedeFile could differ significantly from those statements. Factors that could cause actual results to differ materially include risks and uncertainties such as the inability to finance the Company's operations or expansion, inability to hire and retain qualified personnel, changes in the general economic climate, including rising interest rates, and unanticipated events such as terrorist activities. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms, or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, such statements should not be regarded as a representation by the Company, or any other person, that such forward-looking statements will be achieved. We undertake no duty to update any of the forward-looking statements, whether as a result of new information, future events or otherwise. In light of the foregoing, readers are cautioned not to place undue reliance on such forward-looking statements. For further risk factors associated with our Company, review our SEC filings.
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