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Dow Jones News
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Blueweb Mobile Media PLC and Van Wagner team up for Mobile Marketing

Finanznachrichten News

Blueweb Mobile Media PLC / Key word(s): Internet and Multimedia/ 
Blueweb Mobile Media PLC and Van Wagner team up for Mobile Marketing 
 
DGAP-Media / 17.11.2011 / 07:45 
 
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Blueweb Mobile Media PLC and Van Wagner team up for Mobile Marketing 
 
 Delray Beach, FL November 17, 2011 - Blueweb Mobile Media PLC announced 
today that it has partnered with  Van Wagner Communications LLC, one of the 
largest Out of Home media companies in the United States. The partnership 
will give Van Wagner the ability to provide a mobile interactive experience 
to its national base of clients. 
 
 'As the head of an Experiential Marketing department we are challenged 
daily to create unique concepts that bring life to brands, giving them the 
ability to integrate into their customers lives,' stated John Mangini, VP 
of Sales for the Experimental Marketing division of Van Wagner 
Communications, LLC. 'The Blueweb Mobile Media platform brings the 
components we need to develop, integrate and present unique interactive 
mobile content. Additionally the turn key solution they've developed makes 
it easy for us to layer the platform into existing programs and/or create 
new programs around it.' 
 
 'Working with Van Wagner has become more like 'Play' to our group,' said 
Daniel Kinney, CEO of Blueweb Mobile Media. 'They are constantly brain 
storming new and cutting edge ideas that present a challenge to many, but 
those challenges are what we live and breathe for. We are truly passionate 
about the ongoing partnership and will hold fast to the relationship for 
years to come.' 
 
 Van Wagner has already engaged Blueweb Mobile Media in several campaign 
opportunities including working with NASCAR, the NCAA, and Atlantic City, 
each of which has the potential to bring in revenues in the high 5 to low 6 
figure range. The unique interactive platform will be the perfect fit for 
future movie promotions, artist releases, and Video Game Blockbusters, as 
the end user can interact with the content in real time. 
 
About Van Wagner Communications, LLC 
Van Wagner Outdoor holds leading positions in major markets and has a 
national aerial advertising presence. We develop, market and sell a range 
of superior outdoor advertising products and services in prestigious 
destinations around the world. Van Wagner's Experiential Marketing group is 
dedicated to the creative development and execution of interactive 
marketing strategies and solutions, giving you the resources and scale of a 
large company along with the agility and attention of a small agency. For 
more information please visit www.vanwagner.com. 
 
 About Blueweb Mobile Media PLC 
 
 Blueweb Mobile Media PLC is an industry leading mobile advertising 
company. The  Company offers fully interactive experiences to mobile 
devices with a wide range of  'one-way' (content push), and 'two-way' 
(opt-in) campaigns. With its exclusive   partnership with Bluevibe Ltd 
(www.bluevibe.net), Blueweb Mobile Media has the  ability to manage 
Proximity Marketing campaigns remotely, allowing the company to  set up 
geo-targeted mobile 'hot zones' throughout the US. Visit  www.bluewebmm.com 
for more information. 
 
 
End of Media Release 
 
Photos will be distributed by mecom-bildkanal and available at 
http://newsfeed.equitystory.com/blueweb/146695.html 
Caption: Blueweb Mobile Media 
 
 
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17.11.2011 Dissemination of a Press Release, transmitted by DGAP - a 
company of EquityStory AG. 
The issuer is solely responsible for the content of this announcement. 
 
DGAP's Distribution Services include Regulatory Announcements, 
Financial/Corporate News and Press Releases. 
Media archive at www.dgap-medientreff.de and www.dgap.de 
 
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146695 17.11.2011 
 

(END) Dow Jones Newswires

November 17, 2011 01:45 ET (06:45 GMT)

© 2011 Dow Jones News
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