LOS ANGELES, CA -- (Marketwire) -- 05/23/12 -- All American Pet Company, Inc. (OTCQB: AAPT) (PINKSHEETS: AAPT) announced today the expansion of its sales force. Tripling the total number of field representatives will allow the company to keep pace with the great reception received by its newest product innovation PAWTIZER™ -- the first antibacterial paw wipe and spray for dogs. The 16 new members of the sales team will expand the company's coverage of its big box, mass merchant, supermarket, pet specialty, pharmacy, convenience and independent food and non-food merchants in addition to the growing number of online retail accounts.
Lisa Bershan, President of All American, stated: "The initial reception to PAWTIZER™ exceeds all our expectations -- the potential for the brand is limitless."
Shopping for pet products is becoming easier than ever with an increasing variety of retail outlets now selling pet products. The consequence of widening product availability is maintaining effective manufacturer representation to service the breadth of retail accounts that potentially total more than 250,000 outlets in service of the 78.2 million dogs that we "humanize" and care for as family members. From 2011 to 2012, pet sector revenue is projected to gain 4.1% supported by an increase in disposable pet parent dollars and their desire to provide a higher quality of life to all members of their family.
ABOUT: All American Pet Company produces, markets, and sells natural super-premium and premium patented wellness products under proprietary brand names specifically for dogs.
Forward-looking Statements: This release contains statements that are forward-looking in nature -- statements that are predictive and which depend upon or refer to future events or conditions. These statements are made based upon information available to the Company as of the date of this release, and we assume no obligation to update any such forward-looking statements. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to such differences include, but are not limited to, dependence on suppliers; lack of financing; delays in development or shipment of new products; introduction of new products by major competitors; inability to expand our operations to support increased growth; and declining economic conditions.
For more information on the company, visit www.allamericanpetcompany.com / www.pawtizer.com
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All American Pet Company
Corporate Office:
310-432-9032
Investors Relations:
Ericg@aapbrands.com
