Velocity Channel Announces "Eurosport on Velocity" and Brings Europe's Leading Sports TV Channel to U.S. Viewers for the First Time
Eurosport, leading international sports media group, announced today an agreement with its new stakeholder, Discovery Communications, that will bring its flagship Eurosport TV channel to U.S. viewers for the first time in its 24-year history.
From September 28, a new Saturday afternoon programming block "Eurosport on Velocity" featuring motorsports highlights will air from 1-3 PM ET/PT, with encore presentations airing every Sunday morning on Discovery's Velocity channel, the first U.S. cable network targeting an upscale male audience.
Eurosport Group CEO, Jean-Thierry Augustin, comments, "This is the first programming agreement with Discovery since our partnership was forged end of 2012. It's a great example of the powerful synergies and opportunities we can create together. For the first time in Eurosport's history, American viewers will have a sight of our channel's expert sports TV production and best-in-class commentary. We're delighted our TV channel's initial programming steps into the U.S. will be on our stakeholder's channel, Velocity."
"Eurosport on Velocity" is one more way we are strengthening Velocity's connection with our target audience," said Bob Scanlon, general manager of Velocity. "As the only home for Eurosport in the U.S., Velocity is delivering unique programming that no other U.S.-based network can offer to viewers. We're excited to be the American flagship for such a well-established, high-quality brand like Eurosport and look forward to working with the Eurosport team."
From September 28 to December 2013, "Eurosport on Velocity" introduces four motorsport series to U.S. audiences. The FIA European Rally Championship, managed and promoted by Eurosport Events, the Group's expert division in sports event management, the British Superbike Championship, the Silk Way Rally and the Abu Dhabi Desert Challenge.
ABOUT EUROSPORT TV CHANNELS:
Eurosport is n°1 pan-European TV channel, broadcasts in 20 languages and reaches 131 million homes across 54 countries. Eurosport HD is the high definition simulcast of Eurosport. Eurosport 2 broadcasts to 66 million households in 18 languages across 51 countries. Eurosport 2 HD was launched in August 2009. Eurosport in Asia-Pacific reaches 17 countries in the region and launched an HD channel in September 2011. Eurosportnewsis the sports news channel transmitted worldwide. Follow Eurosport TV on Twitter @Eurosport and on Facebook facebook.com/eurosport
Contacts:
Eurosport Group
Heather Bowler, 0033 140 93 8142
hbowler@eurosport.com
