DALLAS, TX -- (Marketwired) -- 10/29/14 -- European connected consumers value ease-of-use the most when selecting their favorite among the connected CE they own, according to Parks Associates. The international research firm will host CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home, 18-19 November in Amsterdam. Keynote speakers from Ericsson and Sky Deutschland will address connected cars and pay-TV strategies, and Deutsche Telekom and Icontrol Networks will discuss new smart home and Internet of Things solutions during a special fireside chat session.
"On average 50% of U.K., Spanish, and German broadband households with multiple connected CE select their preferred device to use based on ease-of-use, trumping content availability and device features," said Stuart Sikes, President, Parks Associates. "CONNECTIONS™ Europe features invaluable insights in translating consumer demand for simplicity and functionality into successful and profitable market strategies."
The ninth-annual CONNECTIONS™ Europe focuses on entertainment and smart home solutions for the connected consumer.
"There will not be one overall driver for the connected consumer, but rather multiple, which will be based on the different needs of the diverse segments and will vary by region and by socio demographics," said Jon Carter, UK Head of Business Development - Connected Home, Deutsche Telekom AG. "At a holistic level, we see the principle drivers being a desire by consumers to make their lives simpler and easier, to enable them to save money, whether that be in terms of energy or insurance, and to gain greater security and peace-of-mind."
CONNECTIONS™ Europe Keynote Presentations:
"Pay-TV Strategies to Reach Connected Consumers," Oliver Lewis, SVP, Product Management, Sky Deutschland
"Cars: Just Another Connected Device?", Ken Durand, VP, Innovation and Business Development, Ericsson
CONNECTIONS™ Europe Fireside Chat Speakers:
"Winning Strategies for the Smart Home," Jon Carter, UK Head of Business Development - Connected Home, Deutsche Telekom AG, and Greg Roberts, VP, Marketing, Icontrol Networks
Event Sponsors include Arrayent, Icontrol Networks, Tyco, ROC-Connect, Verisure, Amdocs, Domoalert, INSTEON, iYogi, Qualcomm, ULE Alliance, Z-Wave, Ayla Networks, Zipato, AlertMe, MiOS, and Support.com.
Event Supporters include Best Web Design Agencies, Bestseos.com, Bluetooth SIG, Boogar Lists, Conference Guru, CSI Magazine, EnOcean, Entertainment Merchants Association, FierceOnlineVideo, FierceMobileContent, FierceCable, FierceWireless, HiddenWires, Home Gateway Initiative, HomePlug, LonMark International, MoCA, NFC Forum, OSP, ScreenPlaysMag, Telemedia News, topSEOs.com, U-SNAP Alliance, ULE Alliance, UMTS Forum, UPnP Forum, Visibility Magazine, Wireless Innovation Forum, and ZigBee Alliance.
For information, visit www.connectionseurope.com
About CONNECTIONS™ Europe
CONNECTIONS™ Europe, produced by Parks Associates, is an executive conference focused on the connected home ecosystem and the Internet of Things as it relates to the connected consumer. The executive summit, with research and data from Parks Associates industry analysts, examines the impact of connected devices and services and offers insight into new and innovative business strategies and partnerships, current and future technologies, and critical issues, including privacy and interoperability, and their effect on consumer engagement. http://www.connectionseurope.com
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Holly Sprague
Parks Associates
720.987.6614
hsprague@gmail.com
