Seattle, Washington--(Newsfile Corp. - December 21, 2017) - CFN Media Group ("CannabisFN"), the leading creative agency and media network dedicated to legal cannabis, announces publication of an article covering International Cannabrands (CSE: JUJU.A), its exclusive sixty year world wide right to the Julian Marley-inspired JuJu Royal cannabis brand, and why branding is important as the cannabis industry develops.
Importance of Branding
The retail and wholesale cannabis industry is projected to reach $22.8 billion by 2020 with approximately 22 million customers in the United States alone. As cultivation operations and dispensaries proliferate, the market for growers, extractors, edible manufacturers and other producers will likely begin to see some saturation as the product becomes increasingly commoditized. The newness of the market means that there aren't any nationwide brands that have established themselves - the market remains fragmented.
The most popular cross-state cannabis brands include JuJu Royal, Chong's Choice, Leafs by Snoop, Marley Naturals, Whoopi & Maya, and Willie's Reserve. In general, these brands leverage cannabis celebrities as a means to draw in consumers. The Marley family is well known for the rastafari lifestyle, while rappers like Snoop Dogg are often associated with cannabis, which helps inspire trust among consumers. That being said there has never been anyone who has been so closely associated with cannabis as Bob Marley. Although Marley passed away almost forty years ago he is still the fifth highest earning deceased celebrity, ranking just behind Elvis Presley.
As with virtually all consumer products including the wine and spirits industry, branding is the most effective way to offset the effects of commoditization as a market matures. High quality brands attract premium prices and preserve margins for everyone along the supply chain - from growers to retailers. The incentive to license these premium cannabis brands will increase as supply continues to come into the market, which means investors may want to consider investing in some of these brands.
The Juju Royal Brand
International Cannabrands (CSE: JUJU.A) is a brand licensing company that owns the worldwide name and personality rights to Julian Marley for all products associated with cannabis for 60 years. The company's JuJu Royal brand name was created for and inspired by Julian Marley, reggae musician and son of the world famous Bob Marley. Since 2014, the company has licensed the brand to growers, edible manufacturers, oil extractors, and producers of ancillary products.
The company's products are currently available in California, Washington, Colorado, and Puerto Rico, while CBD-only products are sold throughout the United States as well as online. In October 2017, the company signed a deal to expand its product lines across Canada and Western Europe through a partnership with Maricann Group Inc., a licensed producer of medical cannabis under Canada's ACMPR program.
In the near-term, the company plans to expand its presence into the State of Nevada where adult-use cannabis was recently legalized. The team has also started a breeding project to create proprietary strains and genetics to separate itself from the competition, create demand, and have a product that can only be purchased through its partners. International Cannabrands also plans to develop its own line of Julian Marley / JuJu Royal stores.
Looking Ahead
International Cannabrands (CSE: JUJU.A) is well positioned to capitalize on the burgeoning cannabis industry with the exclusive rights to the Julian Marley name and personality. For investors, brand licensing companies tend to generate high-margin revenue and the company's ambitious expansion plans could help accelerate these revenues over the coming months. Investors might want to take a closer look at the stock ahead of these potential catalysts.
In the long run, according to CEO Jeffrey Britz, the company anticipates that once cannabis becomes federally legal in the United States the large pharma, wine and liquor, and tobacco companies will invest heavily in the industry. These companies tend to buy brands rather than develop their own as they can come to market quicker. Management believes that it can develop a leading brand in the industry and garner a significant sale price. Constellation Brands acquisition of a 10% interest in Canopy Growth, a Canadian licensed producer with a valuation of $2 billion, is an indication of where the acquisition trend of cannabis companies is headed.
Please follow the link to read the full article: http://www.cannabisfn.com/international-cannabrands-looks-build-global-cannabis-brand/
For more information, visit the company's website at www.intlcannabrands.com or its consumer site at www.jujuroyal.net.
About CFN Media
CFN Media (CannabisFN) is the leading creative agency and media network dedicated to legal cannabis. We help marijuana businesses attract investors, customers (B2B, B2C), capital, and media visibility. Private and public marijuana companies and brands in the US and Canada rely on CFN Media to grow and succeed.
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Disclaimer:
Except for the historical information presented herein, matters discussed in this release contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Emerging Growth LLC, which owns CFN Media and CannabisFN.com, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. Emerging Growth LLC may from time to time have a position in the securities mentioned herein and may increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice. Emerging Growth LLC may be compensated for its services in the form of cash-based compensation or equity securities in the companies it writes about, or a combination of the two. For full disclosure please visit: http://www.cannabisfn.com/legal-disclaimer/
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