"El Cucuy's" morning program on La Raza (Monday - Saturday, 4-11 AM), was tied for #1 in the total Los Angeles radio market, Spanish and English, earning a 5.0 share.
APRIL EXTRAPOLATIONS
The April monthly extrapolation of the February-March-April Arbitrend shows huge increases for KLAX. "El Cucuy's" April morning show jumped almost three shares, from 4.6 to 7.7, by far #1 in the entire market. Overall, KLAX leaped from March's 3.6 to 5.2 in April, just one-tenth of a share behind market leader KROQ.
In the most-coveted 25-54 demographic, KLAX's April extrapolation ranked #1 in the market, moving from 4.4 to 7.2. "El Cucuy's" morning show almost doubled, jumping from 5.5 in March to 10.1 in April. Howard Stern on KLSX was #2 with 6.6.
Lupita del Castillo's midday program (11 AM to 3 PM) was also #1 25-54 in the April extrapolation, moving 5.0 - 6.6. Abel Perez "El Burro" (3 to 7 PM) was #1 25-54 in April, jumping 2.7 to 5.4, and KLAX's entire weekend schedule was #1 with all listeners 12+ in April, 6.5 to 8.4), as well as 25-54, from 4.6 to 7.7.
ABOUT SPANISH BROADCASTING SYSTEM:
Spanish Broadcasting System, Inc. is the largest Hispanic-controlled radio broadcasting company in the United States. SBS currently owns and/or operates 24 stations in seven of the top-ten U.S. Hispanic markets, including New York, Los Angeles, Miami, Chicago, San Francisco, San Antonio, and Puerto Rico. The Company also operates LaMusica.com, a bilingual Spanish-English Internet Web site providing content related to Latin music, entertainment, news and culture.
Spanish Broadcasting System, Inc.
© 2004 PR Newswire
