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PR Newswire
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M-Pedia Tees Up GOLF MAGAZINE(R) ScoreBuddy for BREW(R)-Enabled Wireless Devices

SAN JOSE, Calif., Sept. 14 /PRNewswire-FirstCall/ -- M-Pedia Corporation, a developer and publisher of innovative consumer mobile applications, announced today the release of GOLF MAGAZINE ScoreBuddy for QUALCOMM's BREW solution. With GOLF MAGAZINE ScoreBuddy, golfers can track their score along with up to three other players, view pro-level statistical analysis, score side games, email scorecards and more -- all from their wireless devices.

"Golfers love it," said M-Pedia founder Rob Katcher. "It gives them valuable statistics on their own game so they can improve, and is as easy to use as a paper scorecard. Selecting QUALCOMM's BREW solution as the market entry point was an easy decision given its developer friendly environment and the ability to rapidly reach a broad market, and of course we are thrilled to partner with a leader in the world of golf like GOLF MAGAZINE."

"This is a product we are proud to offer our subscribers," said Julie Hansen, VP of Business Development for GOLF MAGAZINE. "It furthers GOLF MAGAZINE's commitment to help golfers improve their play and enjoy the game more. We are excited to partner with M-Pedia to bring that passion for golf to mobile phones."

"M-Pedia's release of GOLF MAGAZINE ScoreBuddy is good news for golfers as there has been great anticipation from golf fanatics for this type of mobile application," said Mike Yuen, director of BREW Developer Relations for QUALCOMM Internet Services. "GOLF MAGAZINE ScoreBuddy is a perfect example of how BREW-based applications can transform a mobile phone into a customized and useful device."

The licensing relationship between M-Pedia and GOLF MAGAZINE was developed and negotiated by Time Inc. Brand Licensing, GOLF MAGAZINE's strategic product licensing representative.

GOLF MAGAZINE ScoreBuddy is now available in the United States via several major operators. See http://www.scorebuddy.com/ for more details.

QUALCOMM's BREW solution provides products and services that connect the mobile marketplace value chain, which includes publishers, developers, content providers, device manufacturers, operators and consumers.

Publishers and developers worldwide are generating revenue from BREW-based applications and content, and 27 manufacturers have offered more than 145 BREW-enabled device models to consumers. BREW is successfully enabling the commercial wireless data services of many very successful operators, including Verizon Wireless, Alaska Communication Systems, ALLTEL, Cellular One, Cellular South, MetroPCS, Midwest Wireless, NTELOS, Rural Cellular Corporation and U.S. Cellular in the United States, China Unicom, KDDI in Japan, KTF in South Korea, Hutch in Thailand, Tata in India, Telstra in Australia, VIVO in Brazil, BellSouth Argentina, BellSouth Chile, BellSouth Colombia, BellSouth Ecuador, BellSouth Guatemala, BellSouth Nicaragua, BellSouth Panama, BellSouth Peru, Movicom in Argentina, Movicom in Uruguay, Telcel and Movilnet in Venezuela, Verizon in the Dominican Republic, Verizon Wireless Puerto Rico, Pelephone in Israel and Zapp in Romania.

About GOLF MAGAZINE

GOLF MAGAZINE(R) reaches more golfers in more ways than any other golf media company. Its publishing, Internet and event assets have a combined audience of more than 9 million golfers. Each month, 5.8 million people read the magazine, more than any other golf publication. The magazine's Web site, GOLFONLINE.com(R) is ranked No. 1 for reaching golfers. GOLF MAGAZINE also publishes the official publications for the U.S. Open(R), PGA TOUR(R), Champions TOUR(R), the AT&T Pebble Beach National Pro-Am(TM), and the USGA. GOLF MAGAZINE is published by Time4 Media(R) a subsidiary of Time Inc., which is a wholly owned subsidiary of Time Warner Inc. .

About M-Pedia

M-Pedia Corporation is a developer and publisher of innovative consumer mobile applications. Through its mobile product expertise and established relationships with wireless carriers, M-Pedia opens doors for consumer brands to reach the wireless market. Every product M-Pedia creates extends the consumer brand and delivers compelling value to the end-user. M-Pedia is based in San Jose, California.

About Time Inc. Brand Licensing

Time Inc. Brand Licensing is a unit of Time Inc. with a mission to extend the company's unparalleled roster of magazine brands into new products and services through licensing and other third party partnerships. Time Inc., a division of Time Warner, is the world's largest magazine publisher, and home to powerhouse brands including TIME, LIFE, PEOPLE, REAL SIMPLE and SPORTS ILLUSTRATED.

QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners.

For further information please contact: Rob Katcher of M-Pedia Corporation, +1-408-273-4580, rob.katcher@m-pedia.com; or Allison Falkenberry of GOLF MAGAZINE, +1-212-779-5066, allison.falkenberry@time4.com; or Jennifer Bomhoff of Time Inc. Brand Licensing, +1-212-522-5429, jennifer_bomhoff@timeinc.com

M-Pedia Corporation
© 2004 PR Newswire
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