Combining more than 30 years of PR and marketing experience, three interactive entertainment industry veterans today formed Sandbox Strategies, LLC. The PR and marketing agency will focus on the consumer electronics, videogames, and other entertainment products.
"The interactive entertainment industry has changed dramatically over the last five years, so we've created an agency from the ground up that reflects the new landscape," said Bill Linn, co-founder of Sandbox Strategies. "It's increasingly difficult to generate a strong buzz or stand out at retail. It's even harder to communicate with confused consumers facing a myriad of choices and imminent technology transitions. Sandbox approaches its clients from a perspective of 'how can we affect the sell thru as well as sell-in' for your product?' With our unique blend of marketing and PR services, we are more relevant to our clients' bottom line than a traditional communications agency."
"From a marketing perspective, most PR agencies are often isolated from the overall sales and promotional efforts," said Corey Wade, co-founder and head of marketing for Sandbox. "Considering the stakes in today's marketplace, this approach is obsolete. Planning from the outset for a coordinated effort and integrating key messages in the media, marketing materials, and at retail is the core of our strategy."
Sandbox Strategies provides comprehensive public relations and marketing services including product launch campaigns, event management, research, consumer promotions and retail marketing strategies.
Sandbox co-founder Bill Linn has spent the last sixteen years promoting videogames and consumer electronics for leading companies including Rockstar Games, THQ, Monster Cable and Sony. In 1997, Linn founded the award-winning Linn PR, which he ran for five years. For the last three years, Linn was handling crisis communications for the Grand Theft Auto series from Rockstar Games. Co-founder Rob Fleischer, who also spent the last three years focused exclusively on the Grand Theft Auto series, will head up the PR efforts for the company. Former senior product marketing manager at Rockstar Games and Sandbox co-founder Corey Wade handles marketing. He recently led the marketing efforts for the top selling Midnight Club and Max Payne franchises. Prior to Rockstar, Corey was director of videogame market research for Alexander and Associates, a New York based home entertainment consultancy.
About Sandbox Strategies
Located in New York and San Francisco, Sandbox Strategies is a marketing and PR agency for videogame, consumer electronics and interactive entertainment products and services. The company focuses on affecting the bottom line of its clients through proven PR and marketing strategies and tactics. The company's main office is located at 185 Madison, Suite 1106, New York, NY 10016. (212) 213-2451. To contact the San Francisco Office, please call 925-297-7322. www.sandboxstrat.com
© 2005 Business Wire
