Baracoda, the leading provider of Bluetooth barcode scanning and RFID solutions, has named Christophe Dissaux as executive vice president for North America. The announcement was made by Baracoda's founder and CEO Thomas Serval.
In addition to Baracoda's business-to-business barcoding products, Dissaux is responsible for the North American launch of Com One, Baracoda's consumer electronics subsidiary. Com One offers one-stop shopping for the widest range of Bluetooth® products available from any single company. From audio speakers to portable computer keyboards, adapters and dongles for all of the most popular consumer electronics, laptops and telephony devices, Com One's goal is to help mainstream a freestyle wireless way of life, and will expand its line shortly with an exclusive IP radio product.
"Christophe Dissaux is the perfect person to lead our aggressive North American mission. His knowledge of the markets and technology will help make Com One a serious player in North America. Bluetooth is the wireless technology of choice for most consumers, and is proving to be a preferred technology for business as seen in our success with our Baracoda-branded products," said Serval.
Prior to joining Baracoda, Dissaux was Executive Vice President of Parrot, Inc., the North American subsidiary of Parrot, SA. In this role, Dissaux helped launch Parrot's brand of Bluetooth® car kits, mobile and consumer electronics throughout the United States and in Canada. His strength is in introducing European companies to the American market, and developing aggressive growth strategies through sales and distribution channels. Dissaux started working in the United States in 1992. He has served as director of U.S. operations for Thomann-Hanry, an international façade restoration firm, and helped to establish Thomann-Hanry Pty, Ltd. in Australia.
Dissaux received his graduate degree in international marketing and global business development from the Institut Superieur de Gestion in Paris, France and the International Management University of Asia in Tokyo, Japan. He and his family reside in the New York area.
HIGH-RESOLUTION PHOTO AVAILABLE.
Note to editors and reporters: For more information about Com One, Baracoda, or for descriptions of the company's full portfolio of products, please contact Marcia Simon at 860-399-0191 or marcia@mseusa.com.
