WESTBOROUGH, Mass. and LONDON, Dec. 12 /PRNewswire-FirstCall/ -- Applix, Inc. , a global leader in performance management applications, today announced it has further extended its roster of 64-bit technology customers with N Brown, the Manchester, UK-based direct home shopping company. N Brown has selected Applix TM1(TM) to provide a budgeting and merchandise planning solution.
Using Applix's TM1, N Brown will be able to integrate business intelligence (BI) functions throughout the organization, eliminating the potential for disconnect between marketing and finance information. TM1 will be used by all divisions within the commercial team, providing fast and powerful analysis of complex data for operational management purposes.
N Brown is amongst a group of leading-edge UK-based Applix customers such as Jewsons, the UK's leading supplier of building materials, Zurich Insurance and Thresher Group, the UK's leading independent specialist drinks retailer, who now utilize powerful 64-bit technology in TM1 in order to process and analyze large volumes of data.
"As an expanding company, we wanted the latest technology to enable us to stay ahead of the curve. TM1's 64-bit technology will allow us to extract data from our legacy systems and perform complex analytics quickly and flexibly," says Dean Moore, chief financial officer, N Brown.
"64-bit technology coupled with in-memory processing means we will be able to analyze very large volumes of data with much faster response times to queries, ensuring all our information is up to date," Moore concluded.
Martin Richmond-Coggan, VP of EMEA at Applix, says, "N Brown is clearly a company that understands the necessity of using the latest technology in order to stay ahead of the game in today's competitive environment. Applix TM1 customers are increasingly realizing the value of 64-bit applications in increasing performance and efficiency, leading the industry in adoption of in- memory technology. In fact, Gartner predicts that by 2012, 70 percent of Global 1000 organizations will load detailed data into memory as the primary method to optimize BI application performance(1)."
About Applix
Applix is a global leader in performance management applications that enable continuous strategic planning, management and monitoring of performance across the financial, operational, sales and marketing, and human resources functions within the enterprise. Applix and its global network of partners help nearly 3,000 customers worldwide manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and the Pacific Rim. For more information about Applix, please visit http://www.applix.com/.
Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words "believes," "anticipates," "plans," "expects," and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward- looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.
Applix, Executive Viewer, and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.
(1)As identified in Gartner's report "BI Applications Benefit From In-Memory Technology Improvements," by K. Schlegel, M, Beyer, A. Bitterer and B. Hostmann. 2 October 2006. G00141540
Contacts:
Charlotte Locke Kelley Kassa
Applix, Inc. Davies Murphy Group
508-475-2441 781-418-2406
© 2006 PR Newswire
