With more than 60 years of cookware experience, Regal Ware expands its portfolio with the introduction of Biró Cookware. Designed by award-winning chef, author and TV host Marcel Biró, Regal Ware has created this affordable, high-quality cookware with the home cooking enthusiast in mind. One of the most accomplished young chefs in European history to attain the title Master Chef de Cuisine, Marcel Biró is acclaimed for winning several coveted awards, for his accomplishments in Michelin-starred restaurants, and for his dedication to his mission to demystify classic cuisine.
Inspired by the elegance of today's modern kitchen, Biró Cookware features an 8-piece stainless steel set with Chef Biró's signature on all pieces. The cookware's many enhanced features include a satin finish inside and outside, tri-ply construction, magnetic stainless steel exterior and extra-long, cast stainless steel handles. Biró Cookware's 8-piece stainless steel set is available for purchase exclusively at www.birocookware.com for $399.99. A complementary 12-inch covered fry pan is available for $199.99.
"This new line of cookware will add elegance to the home while giving confidence to avid home chefs who use it, said Jeffrey Reigle, president and CEO, Regal Ware. "By working closely with Chef Biró on the form and function of each piece, our designers and engineers have created cookware that brings the joy and satisfaction of preparing meals to life.
Biró Cookware will be featured at the upcoming 2007 International Home and Housewares Show in Chicago on March 11, 12 and 13, from 8:30 a.m. to 5 p.m. Chef Biró will make an appearance at the Regal Ware booth, S-3418, on March 11th from 1:30 to 2:30 p.m. and March 12th from 10:00 a.m. to 11:00 a.m. and 1:30 p.m. to 2:30 p.m. to autograph recipes from his forthcoming highly anticipated cookbook The Kitchens of Biró: Simple SpanAsian Cuisine. The 2007 International Home & Housewares Show includes 60,000 of the world's most important housewares professionals, including more than 2,000 exhibitors from over 30 countries and nearly 15,000 U.S. buyers and over 6,000 non-U.S. buyers.
About Regal Ware
Headquartered in Kewaskum, Wisconsin, Regal Ware Worldwide is the premier manufacturer of high-quality stainless steel cookware in the United States. Driven by innovative engineering and a tradition of quality that began more than 60 years ago, Regal Ware remains committed to the philosophy of integrity, dedication, performance, and pride. Regal Ware products are available throughout the United States, Canada, Mexico, South America, Asia, Australia, and Europe, and include items designed to promote the health and wellness of today's consumer such as quality cookware and bakeware, home drinking water purification systems, and products specific to the food service industry.
About Master Chef Marcel Biró
One of the youngest chefs in European history to attain the title Master Chef de Cuisine, Marcel Biró is star of the Emmy® Award-winning PBS reality-cooking series The Kitchens of Biró and co-author of the Benjamin Franklin Award-winning book Biró: European-Inspired Cuisine and his soon-to-be-released book The Kitchens of Biró: Simple SpanAsian Cuisine. Marcel is CEO and chef of Biró Internationale, an integrated cuisine company consisting of award-winning restaurants, culinary schools, how-to media content, branded merchandise, and an international restaurant and marketing consultancy.
