Waterfront Media, the largest privately held online health company, announced that it will sublicense the 5 Factor Diet to Tesco Diets in the United Kingdom and Ireland, extending the Waterfront Media brand globally. Tesco Diets is the leading online healthy lifestyle destination in the UK that makes fitness, nutrition and health advice accessible to consumers through one platform. This partnership will mark Waterfront Media's first entry into an international market.
"This is the first of many initiatives for growing Waterfront Media's portfolio of products and brands globally. We are excited to partner with Tesco Diets and leverage all the assets of its parent Tesco to launch and market our diet products successfully abroad," says Ben Wolin, CEO and co-founder of Waterfront Media.
"International developments will allow us to further monetize our portfolio of products and brands in new and creative ways," continues Karim Farag, Vice President of Business Development.
"As an online leader in the diet space in the UK, it made sense to partner up with Waterfront Media and the operator of Everyday Health, America's number two health destination online. Our partnership will leverage Waterfront Media's proven diet products and brands in the US to ensure that both parties will continue to grow in terms of traffic and revenue," said Andy Brown, Director of Tesco Diets.
As part of the deal, Waterfront Media will provide content for the 5 Factor Diet, which brings together the best of Hollywood fitness guru Harley Pasternak's personalized training and counseling sessions to create a diet plan that can fit with any lifestyle. Tesco will market the 5 Factor Diet in the UK and Ireland through online and offline channels and will manage, maintain and support the 5 Factor Diet program and customers.
About Waterfront Media
Waterfront Media is the largest privately held online health company and operates Everyday Health, which attracts over 14 million unique users per month. Through its network of health, diet, fitness, and pregnancy Web sites, including its flagship EverydayHealth.com, Waterfront Media enables consumers to live healthier lives every day.
About Tesco Diets
Since July 2004, Tesco Ireland has the exclusive license for eDiets.com in the UK and Ireland under the URLs www.tescodiets.co.uk and www.eDiets.ie. Tesco Diets is operated and run by Tesco Ireland Limited, a company registered in Ireland.
