MyBuys, the leading provider of personalized product recommendations, today announced further innovation with the release of MyBuys 3.4. This new version includes improved revenue maximizing algorithms, a reporting portal, email alerts enhancements, and even more powerful business rules to further personalize recommendations. These features extend the company's leading technology for providing true personalized recommendation across multiple channels.
This new version of MyBuys upgrades automatically on clients' websites. Retailers can now take advantage of a Cognos-based report portal to analyze and evaluate the results of web recommendations and email alert campaigns. Recommendations become even more targeted through new algorithm applications that integrate numerous deep attributes of our client's merchandise with the behavior of every consumer. New techniques for email alerts reactivate shoppers, motivating them to click through and buy, have been created. With more powerful business rules, MyBuys offers merchants even more power to test and optimize.
"The release of MyBuys 3.4 responds to retailers' needs for superior personalization methods in the context of their overall business," said Paul Rosenblum, vice president of products and strategy at MyBuys. "MyBuys 3.4 offers online retailers even more power to address shoppers on the personal level they've come to expect."
Implementation of MyBuys 3.4 across retailers' websites is instant. An automatic upgrade, it requires no action from MyBuys' clients. The on-demand software will perform on all clients' sites, from leading cosmetics brand LancÃ'me to sports retailers Austad's and Golf Galaxy.
About MyBuys
MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys' clients are increasing average order value by 30%, improving conversion rates by 82%, and multiplying the lifetime value of every customer. Premier retailers"”including LancÃ'me, SKECHERS, Golf Galaxy and Karmaloop"”partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. www.MyBuys.com
