Yesmail™ (an infoGROUP company) (NASDAQ: IUSA), a recognized industry-leading provider of permission-based online email marketing solutions, announced today a new partnership with EdgeCast Networks, the superior, cost-effective global content delivery service that gives their customers competitive advantage in the delivery of digital media.
Yesmail's partnership with EdgeCast provides email recipients a superior experience by providing faster downloads of images within mail, and faster downloading of hosted content, improving performance by an order of magnitude. Additional benefits include lower latency access to content for non-US customers, specifically in, Asian, European, and Latin American markets.
Much of the email marketing of today is rich with digital images, video and audio. When recipients open an image-laden modern email marketing message they expect those images to load as fast as the old text-only emails of yesterday. Numerous studies have shown, that for a given email marketing campaign, the speed at which the emails open is directly proportional to that campaign's success in terms of click-throughs and, ultimately, ROI. It is this critical aspect of the email marketing campaign, the user experience of actually loading and reading the email, where EdgeCast's content delivery network (CDN) plays a critical role.
Yesmail delivers more than 2 billion messages per month comprised of more than 50 terabytes in media. By partnering with EdgeCast, Yesmail is ensuring that their readers enjoy the best email reading experience possible. Emails delivered over the EdgeCast network load at the same high speed regardless of where in the world they are received. Whether the recipient is in Los Angeles or New York, Hong Kong or Sydney, by employing the EdgeCast CDN, Yesmail is ensuring that their readers never have to wait for an image to load or a video to play.
"We are very excited about our partnership with Yesmail," said James Segil, president of EdgeCast Networks. "EdgeCast has built a business focused on customer satisfaction, so it's a natural fit to partner with Yesmail in their drive to provide their customers with the very best global high-speed email viewing experience available."
"Email service providers must differentiate their offerings within a saturated industry, so we partner with leaders like EdgeCast to provide a critical, peripheral component of Yesmail's technology platform and service," said Ryan Riggs, Yesmail's vice president of operations. "Our mission is to provide the best experience for our customers and their subscriber base, and we can do that by providing a higher value at a lower cost than many of our competitors."
EdgeCast has built a global content delivery network designed to deliver a superior experience within today's rich media Internet. Engineered with high-performance speed and a highly scalable, globally load balanced architecture that supports massive audiences and flash crowds, the EdgeCast network outperforms rivals by significant margins. Customers are experiencing dramatic performance improvements and substantial cost savings when switching from competitors.
About EdgeCast Networks, Inc.
EdgeCast offers a superior, cost-effective global content delivery service that gives our customers and partners competitive advantage in the delivery of digital media. Our world-class content delivery platform provides customers the cost benefits and flexibility of controlling their own content delivery network while freeing them from capital investments and operational hassles. To learn more, visit www.edgecast.com.
About Yesmail
Yesmail is a recognized industry-leading provider of online emarketing solutions. Built on a solid core of innovative technology, Yesmail offers a complete portfolio of email marketing solutions and services for businesses of all sizes including, Yesmail Enterprise, Yesmail Express, Yesmail Direct and Yesmail Media Services. Yesmail exceeds the expectations of Fortune 500, mid-size companies and small businesses worldwide powering their strategies with highly trained account teams and best practices consulting. Clients specializing in consumer products, retail, publishing, travel and finance are well served globally with award-winning solutions localized in single-byte and double-byte languages. Yesmail was founded in 1997 and is a subsidiary of infoGROUP. Yesmail corporate headquarters are located in Portland, Oregon, USA and has offices in Los Angeles, San Francisco, New York, Chicago, Omaha, Toronto, London and Singapore. For more information visit www.yesmail.com or call 1.877.Yesmail.
About infoGROUP
infoGROUP (www.infoGROUP.com) (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infoGROUP.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
