O2 Media Inc. is pleased to announce that it will produce a multi-channel national marketing campaign on behalf of Backyard Leisure, LLC, one of the world's leading producers of wooden residential outdoor play sets, to support the spring launch of its patented Backyard Botanical™ Complete Gardening System. The campaign will kick-off the last week of February with multiple television appearances planned including segments on the educational television shows "Designing Spaces" and "Kitchen Spaces," produced by O2 Media’s subsidiary Quorum Productions as well as the popular show "The Balancing Act," which is produced by its subsidiary BrandStar Entertainment. Production is also underway for short and long form direct response spots which are created by O2 Media’s subsidiary Incredible Discoveries.
While an estimated 75 million people would like to garden, most believe that they lack the knowledge or proper space to succeed. This March, Backyard Leisure will introduce a ready-made vegetable garden that makes gardening accessible, convenient and beneficial to the average consumer. The Backyard Botanical™ Complete Gardening System is the ideal solution for fun and easy gardening that can produce vegetables, herbs and flowers in an attractive, raised-bed cedar container. Placed in the yard or on a patio, the Backyard Botanical™ garden is a handsome focal point as well as a value-saving way to add fresh herbs and vegetables to family meals. Furthermore, it comes with an automated irrigation system to ensure that even a novice will have success in growing and maintaining a garden.
“We are delighted to introduce Backyard Leisure’s phenomenal gardening products to the American public through television campaigns which will air nationally on Lifetime, TLC, the WE network and more,” says Devon Cohen, Chief Marketing Officer of O2 Media. “Following the introduction of the television campaigns, we will launch other marketing initiatives, including a sweepstakes, to generate additional awareness and excitement amongst would-be gardeners.”
"Just imagine being able to go out to your garden and pick the freshest, tastiest vegetables and prepare your family meals," said Ron Scripsick, CEO of Backyard Leisure. "The Backyard Botanical Gardening System makes it so easy to grow your own organic produce (Tomatoes, peppers, basil and other kitchen garden staples), and it can be up and running in about half a day."
"As a leading producer of wooden residential outdoor play sets, this is the perfect way for us to expand our presence in the backyard category," Scripsick continued."We are looking forward to working with O2 Media to garner the national exposure that O2 Media is offering through its multiple marketing channels. This will allow us to reach the millions of people who want to have a garden but are intimidated or lack the experience to get started.”
O2 Media Inc., based in Florida, is the parent company of four wholly-owned subsidiaries: Incredible Discoveries® Inc., Quorum Productions Inc., BrandStar Entertainment and O2 Production Studios Inc. The company’s award-winning television productions are geared towards disseminating innovative ideas and practical solutions to everyday challenges. Guests on the shows have included representatives from companies such as Intel, AT&T, HP, Martha Stewart, Chase Bank, Sara Lee, Prudential Real Estate, Celebrity Cruise Lines and many others. For more information, please visit www.o2mediinc.com or contact Devon Cohen at 954-691-1102.
Backyard Leisure, LLC, based in Pittsburg, Kansas is private equity owned. The company is one of the world’s leading producers of wooden residential outdoor play sets. All play sets are made of naturally decay resistant cedar and built for maximum safety, quality, durability and fun. For more information, please visit www.by-leisure.com.
Contacts:
O2 Executive Services, Inc.
Lynne Gayle, 954-691-1102 x0
lgayle@o2mediainc.com