An inspiring collection of articles by renowned authors in the field such as Andrew McAfee, David Weinberger and Don Tapscott as well as case studies from SAP, Nokia and Vodafone.
The compendium „Enterprise 2.0 - The Art of Letting Go“ is now available on the US market. It contains articles of renowned authors such as Andrew McAfee, David Weinberger or Don Tapscott as well as case studies from SAP, Nokia and Vodafone and analyzes new models of corporate management and management culture. The volume discusses how Web 2.0 technologies can offer companies opportunities for growth, in order to benefit from Enterprise 2.0 and how new tools can help to reduce costs and foster innovation and efficiency. Can management benefit from delegating part of its power?
The book is aimed at managers and decision makers and all those interested in collaboration and self-organization. More detailed information, free excerpts of articles and the opportunity for feedback and contributions can be found at www.art-of-letting-go.com.
“Whether established or just getting started, every company will need to consider Enterprise 2.0 when developing their management strategy - especially in an era of accelerated economic and social change”, explains Soeren Stamer, co-editor of the volume and CEO of CoreMedia AG, Hamburg. “The web hascreated a paradigm shift: Web 2.0 is now changing the very way we live, the ways in which we communicate and even how we work together. There’s no going back. This paradigm shift is insistent, and doesn’t simply stop at the company's reception desk. Quite the opposite is true: the capability to work better and faster together as a collective, and to learn from one another, is becoming a decisive competitive advantage.”
“With this volume, we want to support companies in their efforts to learn from one another and to better understand the chances and challenges of Enterprise 2.0”, adds Willms Buhse, co-editor from Enterprise 2.0 consulting company doubleYUU. “Only by delegating power can management dare the leap from a culture of control to a culture of trust - and reap the benefits of innovation, creativity and quality. We would like to extend our special thanks to our brilliant authors, who have shared their thoughts and experiences with us.”
The articles contained in this volume present an overview of the current state of corporate Enterprise 2.0, noting potential benefits and opportunities for its implementation, while suggesting how best to handle management re-structuring in traditionally-organized companies. David Weinberger, author, consultant and speaker, and Fellow of the Berkman Center for Internet and Society at Harvard University, contributes a chapter that clearly shows how the loss of control in its traditional form is an intentional side-effect of Enterprise 2.0. The management consultant Don Tapscott even talks of an “Age of Collaboration”, explaining why "Social Software" such as instant messaging, wikis, blogs or social bookmarking is becoming ever more important while Stephen Johnston, Senior Manager in the Corporate Strategy Team at Nokia, refers to the importance and potential of mobility for an Enterprise 2.0.
About the book: Enterprise 2.0 - The Art of Letting Go iUniverse ISBN: 978-1-4401-0809-9 Price: $ 16,95
Also available in German as “Enterprise 2.0 - Die Kunst, loszulassen”, Rhombos Verlag, Berlin.
Contacts:
Kulow Kommunikation for CoreMedia
Tina Kulow & Lilian Mrusek
Phone:
+49 - (0)40-4327 7005 / 2351 7830
Email: tk@kulow-kommunikation.com
/ lm@kulow-kommunikation.com
