Isobar Agencies Receive Honors for “Best Home Page” and “People’s Voice Award”
Isobar’s interactive agency Molecular and digital creative firm de-construct received top honors in the 13th Annual Webby Awards for their collaboration on the adidas web site, winning both the Webby award as well as the People’s Voice Award for Best Home/Welcome page of the year.
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award recognizing excellence on the Internet. The Webby Awards is presented by the International Academy of Digital Arts and Sciences.
“Together with de-construct, we are tremendously proud of the work our teams did to produce an outstanding Web experience that celebrates this iconic brand, while enhancing adidas’ online business,” said Howard Kogan, president of Molecular. “What makes this win stand out for us is the People’s Voice Award; to be recognized by the global Web community, and so many of our peers, is especially gratifying.”
Alex Griffin, executive creative director at de-construct adds, "The new adidas site had to allow for a wide variety of content formats published by each local market. Our concept is based on a simple, flexible user experience with an intuitive hierarchy—each tile dynamically teasing featured content on rollover. To communicate this to adidas, we went straight to a flash demo, which was a gamble that happily paid off."
An integrated team of experts across the Isobar network worked together to develop the concept for the new adidas homepage, which included account direction from Isobar, project management, information architecture and content management expertise from Molecular, and visual design and flash development work from de-construct.
“The adidas work illustrates how brands can create valuable and engaging time with consumers,” said Darryl Gehly, executive vice president at Isobar, parent company of both Molecular and de-construct. “Molecular and de-construct did a fantastic job leveraging behavioral insights to further the relationship between the adidas brand and its loyal customers.”
The 13th Annual Webby Awards received nearly 10,000 entries from 60 countries around the world.
About Molecular
Molecular is a top interactive agency that partners with results-driven companies to create highly effective, cutting-edge digital design solutions grounded in research and tied to business results. Since 1994, Molecular has directed successful Web initiatives for the nation’s leading brands, including adidas, Fidelity Investments, HumanaOne, Reebok and Talbots. Headquartered in Boston, Molecular also has offices in New York and San Francisco. For more information, please visit www.molecular.com.
About de-construct
de-construct is a creative digital communications agency with a clear mission; to embrace technology and combine insightful understanding with powerful creativity to deliver campaigns and experiences that connect brands with their audiences. de-construct's client list includes adidas, Eurostar, Pernod Ricard and Jimmy Choo and the agency's work was awarded four Webbys in April 2009. de-construct has offices in London and Amsterdam and is part of the Isobar network of specialist digital agencies. For more information, please visit www.de-construct.com.
About Isobar
Launched as a digital division of Aegis Media in May 2003, Isobar is the world’s largest digital marketing network and is uniquely structured for an interconnected digital world. Isobar provides the vision, infrastructure, tools and processes that link a network of some of the very best digital agencies in the world - all fully owned and driven by a clear vision of the future business world. For more information, please visit www.isobar.net.
Contacts:
Tier One Partners
Sue Parente, 781-642-7788
sparente@tieronepr.com
