ICON Hires Former MediaVest Exec

STAMFORD, Conn., July 30 /PRNewswire/ -- ICON International, a specialty finance company engaged in corporate barter, appointed Ed Gentner, former senior vice president and group client director at MediaVest to senior vice president, director of national broadcast.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090730/NY54454 ) (Logo: http://www.newscom.com/cgi-bin/prnh/20090119/NY60267LOGO )

"Adding Ed to our management team is a great strategic fit. We recognize that as we grow, we must continue to provide our clients with superior service - from professionals with in-depth industry experience," comments Reid Steinberg, SVP, Director of Broadcast. "Ed is a tremendous talent. His strength in account management and as a negotiator will help us deliver what our clients are looking for."

In addition to overseeing the National Broadcast Group, Ed will manage some of ICON's top accounts and further develop trade opportunities with national media properties.

Ed joined MediaVest in 1995. During his tenure, he played a key role in consolidating the Kraft media business at the agency. While overseeing the account, he was responsible for management and strategy of Kraft's entire media investment. Other responsibilities included executing upfront negotiations with key media companies on behalf of all MediaVest clients, overseeing the VIA research team and leading all of MediaVest's Kids upfront negotiations. Ed started his career in media in the National Broadcast Unit of FCB/TN Media buying national television for Nabisco and Coors Brewing Company.

About ICON International

ICON International is a specialized finance company engaged in corporate barter to help companies restore value to underperforming assets and fund corporate expenses.

ICON is a subsidiary of Omnicom Group , a strategic holding company that manages a portfolio of global market leaders. Omnicom's companies operate in the disciplines of advertising, marketing services, specialty communications, interactive/digital media and media buying services.

For more information, please call [phone], email [e-mail] or visit http://www.icon-intl.com/.

Photo: http://www.newscom.com/cgi-bin/prnh/20090730/NY54454
http://www.newscom.com/cgi-bin/prnh/20090119/NY60267LOGO
http://photoarchive.ap.org/
PRN Photo Desk, [e-mail]

ICON International

CONTACT: Kelly Emmert of ICON International, [phone],
[e-mail]

Web Site: http://www.icon-intl.com/