John Frankel, ff Asset Management founder Joins Seven Industry Heavyweights to Form ORCA Board of Advisors
oneTXT creators of ORCA, (Optimized Real-Time Currency Application) the world’s first social-commerce (S-Commerce) transaction processing system with an open API architecture designed for social media communities, today announced the members of its Board of Advisors.
In a related announcement this week, the company premieres the world’s only open software platform enabling interactive companies of all kinds to develop their own look, feel and functionality for digital transactions, virtual currency purchases, and loyalty programs.
“Payments in social media and other interactive media have become a big topic in 2009. We are in the right place at the right time with the world’s first and only open-API, open-source, software platform,” commented Roger Wood, CEO. “Our well-rounded set of advisors will help our wide audience of customers understand the potential of the ORCA platform to transform digital payments.”
The Board of Advisors will consist of eight members who will advise the company on a range of matters vital to its continued leadership in the industry. The following seven individuals will be joined shortly by a senior executive from the social media space:
John Frankel, ff Asset Management - Advisor for Strategy
An alumnus of Goldman Sachs, Mr. Frankel will act as lead advisor on business development strategy. His firm ff Asset Management invests in low cost disruptive players in their respective industry sectors. His portfolio includes Alerts.com, Cornerstone OnDeamand, Patents.com Phone.com, and TheaterMania.
Neil Cohen, President and CEO, Cohen & Company - Advisor for Advertising and MarketingAgencies
A marketing and advertising veteran, Mr. Cohen will provide guidance on adverting and marketing services agencies interested in using the ORCA platform for their clients . Mr. Cohen previously served as VP Marketing for Sega.
Geoff Judge, iNovia Capital - Advisor for Digital Marketing
With a rare combination of marketing and payments industry experience, Mr. Judge will provide guidance on the positioning of the loyalty, rewards and virtual currency attributes of the platform. In addition to his extensive experience in digital media, he is currently an angel investor over 13 companies. Mr. Judge was longtime senior executive at American Express, and a co-founder of 24/7 Real Media, which was acquired by WPP in 2007.
Steven Rockefeller, Re-Echo Holdings - Advisor for Finance
Mr. Rockefeller’s experience with microcredit as a pivotal figure in the creation of Deutsche Bank Microcredit Development Fund will inform his counsel on how ORCA can apply its open API architecture to address new micro-transaction applications.
Andrew Rees, LEK Consulting - Advisor for Electronic Retail
Mr. Rees varied experience in retail business model will be central as the ORCA platform adjusts to evolving retail aspects of social media. For almost 20 years, he has worked for and advised some of the world’s highest profile retailers through the twists and turns of the marketplace.
David Hirsch, Metamorphic Ventures - Advisor for Web & Interactive Media
An alumnus of the original Google ad sales team, Mr. Hirsch will focus on how the ORCA platform might be applied to help a wide range of interactive media companies create new revenue streams from transactions. While at Google and previously Snowball.com, he was known for his innovation and insight on new business models.
Boris Fridman, Crisp Wireless - Advisor for Mobile Media
As a mobile industry veteran, Fridman lends his expertise in mobile web, mobile advertising, and messaging to major media companies and technology vendors.
About ORCA
The ORCA platform is a free and open source payments processing alternative managed by OneTXT, Inc. (http://OrcaOne.com) ORCA (Optimized Real-Time Currency Application) provides payments processing for social networks, online games, participation TV shows, and other social media. The platform enables social media and entertainment companies to accept payments, create loyalty programs, and send marketing messages without a third party owning the transaction, information or the relationship. OneTXT is based in New York City, with additional offices in San Francisco.
Contacts:
For oneTXT
Talia Andrews, 212-651-4212
talia.andrews@fusionpr.com
