RGB's Video Multiprocessing Gateway Enables Cable Operators to Simultaneously Deliver Programming to TVs, PCs and Mobile Devices
NCTA's The Cable Show 2010, booth 1255:
RGB Networks, the leader in network video processing, is showing attendees of this important cable television industry conference how cable network operators can deliver their programming to PCs and mobile devices as easily as they already do to televisions using the company's Video Multiprocessing Gateway (VMG).
"Delivering programming seamlessly to TVs, PCs and mobile devices is becoming a key goal for cable operators worldwide, but deploying a true 'three screens' solution that can reliably scale to support millions of users within today's budgets has been elusive," said Nabil Kanaan, Sr. Director, Product Marketing for RGB Networks. "We've developed our VMG solution with the scalability, performance and reliability to specifically address all the major requirements – and hurdles – to deploying a three screen service that generates revenue, rather than eats up budgets."
One of the keys to delivering programming to TVs, PCs and mobile devices is the real-time transcoding of programs in MPEG-2 into the more bandwidth-efficient MPEG-4/H.264 format. The VMG incorporates advanced transcoding and transrating capabilities and RGB will demonstrate several of these at the show, including:
- Transcoding MPEG-2 programs into H.264 and displaying them in appropriate formats on a PC, iPhone and iPad
- Transcoding a high definition (HD) MPEG-2 program that consumes 15 Mbps into lower bitrate H.264 streams
- Transrating an H.264 HD program running at 7 Mbps so that it only uses 4 Mbps without any loss of picture quality
- Transcoding an H.264 HD program into a standard definition (SD) program in MPEG-2
With H.264 being the dominant choice for video delivery to PC and mobile devices, operators worldwide are establishing and implementing MPEG-2 to H.264 transition strategies. The VMG supports this network evolution through its flexible transcode and re-code mode support, initially implemented via RGB's Transcoding Module (TCM), and supporting any operation between H.264 and MPEG-2, at various screen resolutions, ranging from high definition 1920 x 1080 all the way down to handheld device resolutions.
With its best-in-class high capacity, modular expansion capabilities, and pay-as-you-grow licensing model, the VMG content repurposing solution is uniquely positioned to cost-effectively transition operators from today's large screen delivery model to a three screens environment.
Advanced Advertising Demonstration
In addition to its transcoding demonstrations, RGB is collaborating with several partners to demonstrate advanced advertising applications based on the Enhanced TV Binary Interchange Format (EBIF). RGB's Broadcast Network Processor (BNP) will play a key role in this demonstration, inserting ads, passing EBIF data to the set-top box and generating graphic overlays.
The demonstration will take place in the CableNET pavilion at the Unisoft demo pod.
About RGB Networks
RGB Networks is revolutionizing video, delivering leading-edge video processing solutions that address the complexities of the changing video delivery model. With advanced solutions for bandwidth optimization, content repurposing and addressable advertising, RGB's products enable operators to deliver the next generation of highly personalized video services, which are relevant to individual subscribers and delivered anytime to any device. The company's products are based on its unique Video Intelligence Architecture™ (VIA), enabling them to process an unprecedented number of video streams with the highest video quality. RGB's scalable solutions dramatically reduce the cost to deliver both broadcast and unicast services, and help operators maximize their existing network infrastructure. More than 9,000 RGB products are deployed in the field by over 180 service providers in 25 countries worldwide. Learn more at www.rgbnetworks.com.
Contacts:
RGB press contacts, Americas:
Mobility
Public Relations
John Giddings / Tamara Parker
650-245-2782
rgb@mobilitypr.com
