GEN - The Global Executive Network Proves Offline Relationship Building Strategy Results in Sales
In the competitive world of large enterprise-level software sales, GEN - The Global Executive Network, Inc. (http://www.theglobalexecutivenetwork.com), is proving that in addition to the benefits of online networking via social media, offline social networking events help establish strong relationships with traditionally difficult-to-reach executives that result in direct sales.
Recognized in Europe, Asia and the Americas for the management of successful executive lead generation and peer-to-peer networking sales promotion meetings, GEN - The Global Executive Network is expanding operations to younger and emerging software industry markets including Russia, Turkey, South Africa, Brazil and India.
Internationally, more than one hundred large enterprise software companies including HP (NYSE: HPQ), SAP (NYSE: SAP), Oracle (NasdaqGS: ORCL), Microsoft (NasdaqGS: MSFT), Adobe (NasdaqGS: ADBE) and others, from the Fortune 500 to venture capital-backed start-up software companies, rely on GEN - The Global Executive Network to introduce their brands to new markets.
GEN - The Global Executive Network facilitates direct contact with executive prospects for software companies conducting complex, consultative enterprise-level software sales, through private, invitation-only professional meetings, targeting decision-maker prospects and their centers-of-influence with relevant educational content and executive-level social networking opportunities.
"Sales forces in the USA have historically led the world in the social networking approach to business," said Martin Hegi, Managing Director of GEN - The Global Executive Network. "We have developed certain nuances in our event management, with respect to each individual country's cultural and business customs, including those in the USA, most likely to attract the best qualified executive sales prospects."
Most recently, GEN - The Global Executive Network has been a topic of interest for business trade publications, appearing in the African Business Review (http://www.africanbusinessreview.co.za/business-features/leadership/executive-networking-organizations-provide-synergy).
Hegi is currently recruiting for the Global Professional Council of GEN, an advisory board consisting of honorary members who are leading business executives in global companies. The council monitors the quality of all GEN - The Global Executive Network events and ensures that meeting topics are aligned with the needs of the market and focused on executives. Recognized for their leadership in their industry, GEN's Professional Council members benefit from being part of an exclusive, global, business social networking group.
GEN - The Global Executive Network, headquartered in Wilmington, Delaware, USA, manages high-quality networking events for business executives, covering current software industry trends and solutions for issues that are of interest to purchasing managers. The company has achieved an excellent reputation in the global marketplace as a leading event planning and sales lead generation company. More information is available online at http://www.theglobalexecutivenetwork.com.
Contacts:
MIIA Communications, Inc.
Bayard Saunders, 615-866-2340
bayard@miia.com
or
GEN
- The Global Executive Network, Inc.
Claudia Bednarek, 800-941-3216
press@theglobalexecutivenetwork.com
