RIDGEWOOD, NJ -- (Marketwire) -- 01/12/11 -- Trust Across America, an organization dedicated to unraveling the complexities of trustworthy business behavior, has selected Frank Sonnenberg of Bergen County, New Jersey, as one of 2010's Top 100 Thought Leaders in Trustworthy Business Behavior. According to Trust Across America, these people collectively represent a group that can genuinely transform and reverse the cycle of mistrust in business.
"This year's recipients include leaders from the public and private sectors as well as authors, consultants, researchers and academics. Each recipient has made an extensive, positive contribution to building trust in business," said Barbara Kimmel, Executive Director of Trust Across America.
Frank Sonnenberg, the former National Director of Marketing for Ernst & Young's Management Consulting Group, is a nationally recognized marketing expert and founder of Sonnenberg & Partners in Ridgewood, New Jersey. He is the author of over 300 articles and three books, including "Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment." Industry Week selected it as one of the Top Ten Business Books of the Year. (www.franksonnenbergonline.com: @FSonnenberg) The full list of honorees can be found at www.trustacrossamerica.com.
The Top 100 Thought Leaders represents the culmination of two years of research in which Trust Across America sought the counsel of and requested nominations for this honor from over 150 professionals across the nation. The list was narrowed through an extensive vetting process. As leaders of The Most Trustworthy Public Companies in America, ten CEOs were included in the list.
According to Barbara Kimmel, "These hundred individuals are inspiring organizations to look more closely at their higher purpose... to create greater value for, and trust from, all of their stakeholders. We congratulate all of the honorees whose work is shining a spotlight on the importance of trust and providing a roadmap for everyone to follow."
Trust Across America™ (TAA) is a program of Next Decade, Inc., an award-winning firm that has been unraveling and simplifying complex subjects for over 20 years. Trust Across America provides a framework for public companies to improve trustworthy business practices, as well as showcases role models that are exhibiting high levels of trust and integrity.
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