MADRID, June 2, 2011 /PRNewswire/ --
- Sponsored Exclusively by Ketchum Pleon
- Jordi Guitart From Danone and Mariana Treviño From IKEA Will Represent Spain at the 2011 INTERNATIONAL YOUNG LIONS MARKETERS, Scheduled to be Held in France During the 2011 CANNES LIONS FESTIVAL
The winners of the 1st Spanish Young Marketers Competition 2011, organised and sponsored exclusively by Ketchum PLEON, have been announced. Jordi Guitart Clermont, Jr. Brand Manager for Actimel at Danone, and Mariana Treviño Sánchez, External Communications Assistant at Ikea Marketing Department, have been chosen to represent Spain at the prestigious 2011 International Cannes Young Lions Marketers, which will also by sponsored officially and exclusively by Ketchum at an international level.
Through a wide-ranging and popular competition nationwide, which kicked off on 6 April and is hosted at http://elblogdeketchum.com/ on a microsite (designed by Mobile One2One, a collaborator on the initiative in Spain), the jury of professionals from the sector has reviewed all of the entries and made its deliberations, combining a personal voting system and a face-to-face meeting to enable shortlisted contestants to share their views. The jury was formed by Beatriz Faustino (McDonald's), Félix Muñox (Coca-Cola Iberia), Ana D'Anglade, (P&G Iberia), Almudena Román (ING Direct), Santiago Mier (Danone), Reyes Justribó (Nokia), Eva Ãlvarez (Contrapunto BBDO), Gonzalo Brujó (Interbrand), Ãngel Riesgo (DDB), and Teresa GarcÃa y Tony Noel(Ketchum Pleon).
According to Teresa GarcÃa Cisneros, CEO at Ketchum Pleon Spain, "It has been very interesting reviewing the work submitted. The briefs were of a very high standard and we are confident that Spain will perform very well at Cannes thanks to the efforts of Mariana and Jordi."
Information about the 2011 Young Lions Marketers in Cannes (22-25 June 2011) including the views and experiences of the Spanish representatives during the festival will be posted at http://elblogdeketchum.com/
Jordi Guitart Clermont, Jr. Brand Manager at Actimel (Danone) and Mariana Treviño Sánchez, External Communications Assistant at the IKEA Marketing Department, winners of the 2011 Spanish Young Marketers Competition.
About KETCHUM PLEON
Established in 1989, Ketchum Pleon is one of the leading public relations agencies in Spain. The agency works with international companies and institutions operating in Spain and with Spanish companies in foreign markets, such as Procter & Gamble, Ecovidrio, Philips, Kodak, Kraft, McDonald's, IKEA, ING Direct, Nokia, Yoigo, Almirall and Abbott.
In 2009, Ketchum Pleon celebrated its 20th anniversary in the Spanish market, over these two decades it has acquired wide-ranging experience in brand marketing, technology, corporate communications, healthcare and public affairs, as well as pioneering the creation of editorial and digital services, spokesperson training and special events among others.
At the end of 2009, Ketchum and Pleon, Europe's largest strategic communications consultancy, officially combined operations to create one of the largest, most geographically diverse communications consultancies in the world, and by far the largest communications consultancy in Europe, Ketchum Pleon. The combined consultancy has more than 2,000 employees and operates in more than 65 countries with over 100 owned and affiliated offices worldwide.
