NEW YORK, Oct. 19, 2011 /PRNewswire/ -- Chobani - the best-selling yogurt in America - has named Leo Burnett New York its new advertising agency of record. The rapidly growing brand chose Leo Burnett New York after a creative review process.
"In such a short time, we've seen Chobani grow to lead the entire yogurt category thanks to our amazing fans," said Hamdi Ulukaya, CEO and Founder of Chobani. "We chose Leo Burnett New York because they understand the importance of authentic engagement and the necessity to constantly evolve a brand while keeping it true to its roots."
Created in 2007, the Chobani brand has experienced swift growth and has formed a passionate following. Together, Chobani and Leo Burnett New York will create an integrated national campaign including TV, out-of-home, social and digital among other elements.
"We came into this creative review knowing we needed to find an agency that brought us strong creative ideas and thoroughly understood our brand and our customers," said Doron Stern, VP of Marketing, Chobani. "We picked Leo Burnett because they presented us with compelling and genuine ways to tell the Chobani story and engage with our customers."
"From the first time we met the Chobani team, we felt a strong connection," said Jay Benjamin, Chief Creative Officer of the recently opened Leo Burnett New York. "We both embrace a similar entrepreneurial spirit, culture and way of thinking. Their story is very inspiring. We're really looking forward to this relationship."
Since opening its doors earlier in 2011, Leo Burnett New York began working with Dewar's Scotch Whisky and recently launched New York Writes Itself (www.newyorkwritesitself.com), an ongoing series of creative productions fueled by the real people of New York.
Led by Chief Creative Officer Jay Benjamin, Managing Director Tom Flanagan and Director of Strategy Jumana Abu-Ghazaleh, Leo Burnett New York is part of the global ad agency network, Leo Burnett Worldwide.
About Leo Burnett Company, Inc.
Leo Burnett Worldwide (www.leoburnett.com) is one of the world's largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates "Acts, not just Ads," for some of the world's most valuable brands including The Coca-Cola Company, Kellogg's, McDonald's, Hallmark, P&G, Allstate and Nintendo.
SOURCE Leo Burnett New York
