CINCINNATI (dpa-AFX) - Procter & Gamble Co. (PG) said Monday that it has formally-initiated a strategic partnership with Verix Business Intelligence, a start-up technology company that specializes in intelligent business alerts and pre-packaged analytical applications. The terms and conditions of this partnership are not being released.
'This technology partnership is being pursued to further-strengthen and build P&G's capabilities and industry leadership in Business Intelligence or BI. This collaboration has been supported by P&G's IT Innovation Hub, the Israel House of Innovation or IHI, which was established five years ago to help enable partnerships between P&G and Israeli innovators,' the company said.
The company stated that Verix enables the analysis of huge data sets and identifies trend changes that lead to significant business insights. Driven by an analytical pattern-recognition engine that scans all relevant intersections of diverse data sources in search for exceptions, Verix generates Intelligent Business Alerts that enable decision makers to focus on what matters.
Copyright(c) 2013 RTTNews.com. All Rights Reserved
Copyright RTT News/dpa-AFX
© 2013 AFX News
