KENNESAW, GA -- (Marketwire) -- 03/29/13 -- Advanced Marketing Professionals, Inc. (www.amp-inc.net) announced today that they will be opening in Kennesaw, Georgia. After experiencing a tidal wave of growth in the in-store marketing field, Jack Pittman, President, has decided to expand into new territories for future development. With the opening of this company, Advanced Marketing Professionals plans to increase productivity and also cover new grounds in 2013. Mr. Pittman said, "This upcoming year is going to be very exciting, not only with future expansions taking place but also with direction in which the company plans on representing new clients." In an age where e-commerce and online marketing practices are incredibly popular, the idea of face-to-face marketing may seem outdated. However, Advanced Marketing Professionals believes that some of the best sales are made through direct contact. Face-to-face marketing is the technique that delivers the highest results for the company and keeps clients satisfied.
How does the company conduct face-to-face marketing? The marketing firm sends out employees to major retailers. Mr. Pittman said, "Our employees make our presence inside the retailer an 'event,' meaning that by having a fun environment inside the store, everyone is excited and happy; from the retailers' management and employees, down to the consumers. These marketers act as representatives of the client in order to make their brand more apparent and appealing to the consumers. By working in the store, representatives have a unique opportunity to talk to individuals who are already interested in a product or service; therefore, major retailers welcome these marketing efforts.
Why does face-to-face marketing work? Representatives engage with individuals in a friendly, kind and informed manner. Advance Marketing Professional's employees know how to pay attention to a consumer's needs and answer any questions that they may have. This confidence gives the consumer an assurance that the represented product or service is of high, trustworthy quality. In addition, many people don't enjoy buying products online. Speaking to store clerks and making purchases face-to-face is considered much more personal. According to Mr. Pittman, this "personal approach to marketing" is exactly what has made the retailers and clients highly motivated for future growth and development in the coming year.
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Elizabeth Perry
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