TORONTO, ONTARIO -- (Marketwired) -- 10/02/13 -- Follow The Excitement: @CottageLife / @SearsCA CottageLife.com/LoveYourSpace
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Brand new specialty channel Cottage Life is partnering with Sears Home to launch its first cross-platform retail initiative, Love Your Space. An established leader in developing and executing innovative, turn key, custom content marketing programs, Cottage Life, a division of Blue Ant Media, is quickly breaking the mold on traditional advertising approaches for brands.
Executed by Cottage Life, the Sears Home Love Your Space campaign is an exciting, multi-faceted, content marketing program. Love Your Space will be executing a number of cross-platform, integrated initiatives including a designer search, online hub, consumer contest, custom video content, multi-platform media campaign and social distribution.
"The ability of Blue Ant Media's marketing campaign to provide custom content and an engaging viewer experience made this initiative an ideal one to showcase the quality, stylish design and value that Sears Home offers Canadians from coast to coast," said John Rocco, VP Marketing, Sears Home. "We're very excited to see Sears products come to life through the various platforms."
Kicking off today, five dream designers are teaming up to help you Love Your Space, in the city or at the cottage. Canadians can visit CottageLife.com/LoveYourSpace where, over the coming months, you'll see how each of the five up-and-coming designers has transformed their room. With handpicked furniture, colors and unique designs, the designers will create the most amazing, livable, functional and loveable in-home getaways. Visitors can then vote on their favourite room for a chance to win their own incredible $10,000 upgrade courtesy of Sears Home.
Integration and sponsorship opportunities are available through Blue Ant Media, for more information contact Anna Carbone, VP of Television Sales at anna.carbone@blueantmedia.ca or by phone at 416-440-7225 or contact Ryan Fuss, VP of Digital Solutions at ryan.fuss@blueantmedia.ca or by phone at 416-440-7223.
Cottage Life Media is a division of Blue Ant Media.
Cottage Life is an HD television channel celebrating the people, places and activities closest to the heart of Canada with new, exclusive programs. Entertaining, informative shows on favourite themes like DIY, food, makeovers and the outdoors will bring the lifestyle home. Call it a cottage, a cabin, a lodge, a camp or even your own back yard. It's all here at Cottage Life, where every day is the weekend. www.cottagelife.com
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Cottage Life Media is a division of Blue Ant Media and has been the definitive source for weekend living entertainment since 1988. The company publishes Cottage Life, Cottage, and Outdoor Canada and produces the annual Spring & Fall Cottage Life consumer shows. www.cottagelife.com
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Blue Ant Media is a privately held integrated Canadian media company that creates and distributes engaging content in lifestyle, travel, documentary, music and entertainment categories. The company owns specialty channels Cottage Life, Travel+Escape, Bite TV, and AUX TV along with four premium, commercial-free channels Oasis HD, HIFI, eqhd, radX and their companion websites. Blue Ant Media's digital publishing division produces daily content for its web and mobile sites, AUX Magazine, a monthly music tablet magazine and recently launched Travel+Escape Magazine, a monthly travel tablet magazine. Producing over 400 hours of original content, Blue Ant Media develops both in house programming and co-productions with international partners. Blue Ant Media recently announced a partnership with Smithsonian Networks to launch Smithsonian Channel in Canada this fall. Cottage Life Media is a division of Blue Ant Media, publishers of Cottage Life, Cottage, and Outdoor Canada and producers of the Spring & Fall Cottage Life consumer shows. Blue Ant Media was named Marketing Magazine's 2012 Media Player of the Year. BlueAntMedia.ca
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Sears Home is a multi-channel retailer with a network that includes 181 corporate stores, 246 hometown dealer stores, over 1,400 catalogue and online merchandise pick-up locations, 101 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.
Contacts:
For more information or interviews, please contact:
Blue Ant Media
Nikki Lamb Tudico
Marketing & Communications Manager
416-878-2250
nikki.lambtudico@blueantmedia.ca
