SALT LAKE CITY, UT -- (Marketwired) -- 11/09/13 -- Today, 4Life executives from the United States joined more than 2,000 distributors from 4Life's twenty-third international market for the company's inaugural event, 4Life Pra Vida.
The capacity-plus crowd gathered at Hotel Transamérica to celebrate 4Life's entry into the market with a recognition ceremony to pay tribute to some of the company's newest business builders, including two new International Diamonds, several Presidential Diamonds, and more than seventy Diamonds.
"We have a remarkable number of rank advancements for an inaugural event," said Vice President, International Derek Cordon. "It's a testament to the passion and commitment with which our leaders have entered Brazil. We are honored to have so many friends here with us today."
4Life Brazil launched four products at the event: 4Life Transfer Factor® Tri-Factor® Formula with zinc, NutraStart® chocolate and vanilla flavor, 4Life Transfer Factor® Chewable Tri-Factor® Formula, and Energy Go Stix® berry.
In addition to recognition festivities, the event included participation by Platinum International Diamonds Dr. Herminio Nevárez, Juan Rosado, Dave and Gabriela Daughtrey, and Illeana and Hugo Johnson.
Attendees enjoyed corporate presentations by 4Life Founders David and Bianca Lisonbee, Chief Operations Officer Danny Lee, and Vice Presidents, International, Derek Cordon and Rich Decker.
Founder and CEO David Lisonbee: "In 2004, I visited Iguaçu Falls for product research. Since then, it's been my desire to share the opportunity of 4Life with people throughout the beautiful country of Brazil. Thank you for helping me to realize this dream."
The company's on-the-ground presence will support customers and distributors alike with a store, meeting facilities, and general operations management throughout South America's largest country.
4Life has offices on five continents to serve a global network of independent distributors through science, success, and service.
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For more information:
Calvin Jolley
Vice President, Communications
4Life Research USA, LLC
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