Wunderman Groupe France walked away with two Cristal (Gold) awards, three Sapphire (Silver) awards and one Emerald (Bronze) award at this year's 13th annual Cristal Festival in France. The festival's Cristal Awards reward the year's best advertising creativity among different types of media and are judged by mixed international juries made up of agencies and advertisers.
Blast Radius Paris won big in the Digital Mobile category, snagging a Cristal in Fashion for Converse Get Loud and two Sapphires in IT Telecoms and Viral Mechanism for its M6 Mobile Eat a Tweet campaign.
Kassius Paris wasn't far behind taking top honors for its Issey Miyake's Please the World in the Consumer Marketing Client Contact via Mobile Communication category. Its work for isseymiyakeparfums.com's Pause also scored an Emerald award in Digital Mobile Luxury.
The Nokia Inshootables campaign by Wunderman Paris took home a Sapphire award in Consumer Marketing Best Use of Digital in a Promo Campaign, bringing the combined Wunderman effort to fourth place in a ranking of most-awarded agencies across all categories.
"Wunderman Groupe France has been consistently delivering great digital creative, and these wins are the perfect platform to showcase the strength of our team offering in France," said Philippe Bonnet, Groupe France CEO. The group consists of Wunderman Paris, KBM, Kassius, Blast Radius and Predictys.
Kassius Paris's Issey Miyake Parfums campaign and Wunderman Paris's Nokia Inshootables were previously recognized with multiple accolades by the French magazine Strategies in their Luxury Grand Prix. Blast Radius Paris's work for Converse was also awarded two Epica and two Eurobest Festival of Creativity awards this year.
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