ATLANTA and NEW YORK, March 4, 2014 /PRNewswire/ --Rare.us, a Cox Media Group property, and Crown Forum, one of America's leading publishers of politically conservative authors, today announced the launch of Rare Forum, an exclusive content and marketing partnership to bring conservative writers to a new and broader readership. Rare Forum pairs the best-selling authors published by Crown Forum with the online news and social media reach of Rare.us, which has annualized page views of 25 million.
The Rare Forum partnership will highlight exclusive, first-look content from esteemed Crown Forum authors through the Rare platform as well as an author speaking series, book forums, and other online events and sites. Crown Forum publishes many of the most prominent conservative writers, thought leaders, and political figures, including Charles Krauthammer, Greg Gutfeld, Allen West, Charles Murray, Michael Barone, and Pat Buchanan, among many others.
The Rare Forum partnership comes at a time when online and social media are the most effective ways to reach younger Americans, a key audience for the future of conservative thinking and politics.
"In just our first year, Rare has emerged as a gathering of important conservative voices, which readers turn to approximately 2 million times per month," said Leon Levitt, Rare publisher. "Our partnership with Crown Forum means our valued readers will get an even greater offering from Rare through exclusive, first access to leading conservative thinkers. Rare is on a steep growth trajectory and we are simply thrilled."
Tina Constable, Senior Vice President, Publisher of Crown Forum, said, "We are excited to embark on this new partnership with Rare.us. Bringing together Crown Forum's leading thinkers and bestselling authors with this exciting, new online platform for conservative news and opinion will heighten the level of engagement about the most important issues of the day. We believe Rare Forum will fill a space that has been underserviced for the young conservative reader."
The Rare Forum partnership is designed to be both unique and timely in a quickly changing conservative landscape. As the nation looks toward the 2016 presidential election, the conservative party is gaining a younger, more diverse supporter base.
"They must have a place to call home, where many voices are in discussion with each other. Getting exceptional Crown Forum content first on Rare will make those discussions more meaningful," said Levitt.
About Rare
Rare.us, a Cox Media Group property, is a practical, positive news and entertainment platform that highlights how conservative thinking makes everyday life better. Follow Rare on Twitter @rare, and Facebook http://www.facebook.com/rare.
About Crown Forum
Crown Forum is a leading publisher of politically conservative thought leaders and points of view. Bestselling authors and political commentators include Charles Krauthammer, Greg Gutfeld, Allen West, Charles Murray, Michael Barone, and Pat Buchanan. Visit http://www.crownforum.com for more information.
Crown Forum is an imprint of the Crown Publishing Group, a division of Random House LLC, a Penguin Random House Company. Penguin Random House (http://www.penguinrandomhouse.com/) is the world's first truly global trade book publisher. It was formed on July 1, 2013, upon the completion of an agreement between Bertelsmann and Pearson to merge their respective trade publishing companies, Random House and Penguin, with the parent companies owning 53% and 47%, respectively. Penguin Random House comprises the adult and children's fiction and nonfiction print and digital trade book publishing businesses of Penguin and Random House in the U.S., U.K., Canada, Australia, New Zealand,andIndia, Penguin's trade publishing activity in Asia and South Africa; DK worldwide; and Random House's companies in Spain, Mexico, Argentina, Uruguay, Colombia, and Chile. Penguin Random House employs more than 10,000people globally across almost 250 editorially and creatively independent imprints and publishing houses that collectively publish more than 15,000 new titles annually. Its publishing lists include more than 70 Nobel Prize laureates and hundreds of the world's most widely read authors.
CONTACT:
Andy McDill
Director of Communications, Cox Media Group
678-645-0000
andy.mcdill@coxinc.com
Tammy Blake
Publicity Director, Crown Forum
212-572-2542
tblake@randomhouse.com
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SOURCE Rare.us
