NEW YORK, May 9, 2014 /PRNewswire/ --Illy joins New York Magazine's Vulture Festival aiming to inspire creativity among New Yorkers who revel in the culture of art from literature to film. The Festival kicks off May 9 and runs until May 11, and includes the New York premier of Fort Tilden.
"Coffee is a muse for artistic and creative expression within many cultures throughout the world over centuries," said Master Barista Giorgio Milos. "The Vulture Festival is a microcosm, a community coming together under a unique, creative platform so it's a natural setting for illy to participate as we celebrate the culture of inspiration and coffee."
Milos, a scholar on global coffee culture, is marking Vulture Festival with his own creative expression, a unique illy coffee cocktail called The High Notes. The cocktail is inspired by a combination of ideas ranging from music being featured at Vulture Festival including Rufus Wainwright and Solange, to the taste of the illy unique blend, which acts as a symphony -- rich, full, multi-faceted, yet subtle, comprised of immensely talented soloists, each coaxed to their finest performance under the hand of an expert conductor.
Following Vulture Festival on May 12, illy is presenting a compilation of interviews captured on film, created by Liberatum, called Inspiring Creativity, an insiders' perspective on inspiration from the minds of well-known creative personalities. The trailer for the short film can be seen at https://vimeo.com/94683424
The project was the vision of Liberatum, an international organization described as a global cultural movement celebrating creativity, freedom of expression and connecting the world's finest minds to create engaging cultural content with their counterparts in different countries.
The High Notes recipe: | ||
Ingredients: | ||
- Almond milk | 6oz | |
- illy double espresso | 2oz | |
- Simple syrup | 1oz | |
- Vodka (optional) | 1oz | |
- Ice cubes | ||
Vessel: | ||
- Tumbler or high ball | ||
Preparation: | ||
- Build over ice | ||
Garnish: | ||
- Straw | ||
About Master Barista Giorgio Milos:
Giorgio Milos is a trainer and Master Barista certified by the SCAE, SCAA and is also an Italian Barista Champion and top World Barista Championship contender, and now illy's North American Barista in Residence. A barista's work starts with understanding how coffee grows, then applying a scientist's curiosity to the complex chain of chemical reactions and variables that create pleasure in the cup. Giorgio can be followed on Twitter (@Giorgio_Milos), Instagram (@MasterBarista), Tumblr (MasterBarista.Tumblr.com).
About illycaffe North America, Inc:
Illycaffe North America imports, distributes and markets illy products throughout the US, Canada and Mexico. With global headquarters in Trieste, Italy, illy is a leader in providing super-premium coffee known for its distinctly balanced and beautiful taste, produced to the industry's highest quality standards. Its full range of roasted coffee (whole bean, ground and single serve), espresso machines, artist-created cups and other accessories can be experienced at leading cafes, hotels, and restaurants, and purchased for the home at higher-end retailers and at www.illyusa.com. Through a global partnership with Coca Cola, illy also offers the illy issimo line of ready to drink coffees available worldwide. Illy pioneered the direct trade model for coffee over 25 years ago and purchases 100 percent (except Ethiopia) of its Arabica coffee directly from growers, who are educated by illy to produce coffee that meets the highest standards for quality and sustainability. Illy is frequently recognized for its industry leadership in sustainability and ethics, its long-held core values.
More information about illy and its products can be found at www.illy.com and https://www.facebook.com/illy
Follow illy on twitter https://twitter.com/illyUSA
Follow illy on Instagram http://instagram.com/illy_coffee
Media Contacts:
Lindsey Schwartz
PRCOR@illy.com
(914) 253-4433
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