CONCORD, N.C., May 24, 2014 /PRNewswire/ -- Charlotte Motor Speedway - Wind Creek Casino and Hotel Wetumpka (WCW), Alabama's newest deluxe hotel and casino, and its sister property, Creek Casino Montgomery (CCM), today announced a major sponsorship of Friday's night race lineup for Atlanta Motor Speedway's NASCAR Labor Day race weekend event.
With their significant level of participation in the event, WCW, Atlanta's closest casino, and CCM, Montgomery's own "hometown casino" now become the official casinos for NASCAR's Sprint Cup new "knockout qualifying" event. The "knockout qualifying" is an integral part of the weekend's lineup as it determines pole position for AMS's main racing event.
WCW and CCM are also sponsoring the Sprint Car Shootout that is held after the qualifying event. The Sprint Car Shootout is a wildly popular event among racing fans. The cars are uniquely designed with stabilizing wings. At Atlanta Motor Speedway, these cars can reach speeds in excess of 100mph.
The announcement, made just after noon at the Charlotte Motor Speedway, is the first major racing sponsorship undertaken by Wind Creek Hospitality.
Jay Dorris, President of Wind Creek Hospitality noted, "NASCAR is an important part of our culture here. Whether you are an avid racing fan now, or just grew up hearing about the 'Alabama Gang,' NASCAR is part of our lives, an incredibly exciting sport, and great entertainment. We are thrilled to partner with the Atlanta Motor Speedway on this Sprint Cup series event."
Atlanta Motor Speedway (AMS) officials said the partnership will provide a strong connection between one of NASCAR's most popular venues and the deluxe Wind Creek Wetumpka Casino and Hotel; the closest casino to Atlanta.
"We are fortunate to be able to be very selective when it comes to choosing sponsors," remarked Greg Walter, AMS's Vice President of Sales. He continued, "Wind Creek Wetumpka Casino and Hotel is a beautiful property close to Atlanta that values delivering a great customer experience. Our shared commitment to excellence and entertainment makes us natural partners."
As part of its sponsorship agreement, the WCW and CCM brands will have prominent placement at the Atlanta track and in the AMS advertising.
Additionally, customers of Wind Creek Wetumpka Casino and Hotel and Creek Casino Montgomery will have the opportunity to win coveted access to the Labor Day weekend events at the Speedway including tickets to the Qualifying/Pole Night, Saturday's NASCAR Nationwide Series race, and Sunday's NASCAR Sprint Cup Series race. There will also be opportunities for WCW and CCM customers to win cold and hot pit garage passes, Victory Lane spaces, entry to a deluxe hospitality tent, and chances to play in the popular Reed Sorenson Golf Classic with proceeds benefitting Speedway Children's Charities.
"We know our customers will love being part of this great NASCAR weekend in Atlanta, and we think Atlanta Motor Speedway's NASCAR fans will really enjoy making the short drive to see us in Alabama," said WCW General Manager Cody Williamson. "It is a win for us and our customers and for the Atlanta Motor Speedway and its loyal fan base."
Jake Carlton, General Manager of Creek Casino Montgomery noted, "We always like to provide our customers with exciting entertainment, and we know they will be thrilled to have a chance to win a great Labor Day weekend experience at the Atlanta Motor Speedway."
Broadcast quality video of the announcement will be available today at the Wind Creek Hospitality Press Room by 2:30PM EDT.
About Wind Creek Hospitality
Wind Creek Hospitality operates casinos, hotels, racetracks, poker rooms, and entertainment facilities in Alabama and Florida including the 236-room resort Wind Creek Casino and Hotel Atmore, the 283-room resort Wind Creek Casino and Hotel Wetumpka, Creek Casino Montgomery and Mobile Greyhound Racing Park in Alabama.
In Florida, WCH operates the Pensacola Greyhound Track & Poker Room and Creek Entertainment Gretna. Wind Creek Hospitality is an authority of the Poarch Band of Creek Indians.
The Poarch Creek Indians are descendants of a segment of the original Creek Nation, which once covered almost all of Alabama and Georgia. Unlike many eastern Indian tribes, the Poarch Creeks were not removed from their tribal lands and have lived together for almost 200 years in and around the reservation in Poarch, Alabama. The reservation is located eight miles northwest of Atmore, Alabama, in rural Escambia County, and 57 miles east of Mobile. The Poarch Creek Indians is the only federally recognized Indian Tribe in the state of Alabama, operating as a sovereign nation with its own system of government and bylaws. The Tribe operates a variety of economic enterprises, employing thousands of area residents.
SOURCE Wind Creek Hospitality
