MIAMI, FL -- (Marketwired) -- 10/06/14 -- VMR Products, a global leader in the electronic cigarette industry and the makers of V2®, one of the nation's leading brands of electronic cigarette products, today announced that the V2 Pro Series 3, the company's first large-scale, open system vaporizer, is its most successful product launch ever. The V2 Pro Series 3 has been available for sale online since mid-July and will soon be available at traditional retail.
V2 Pro is designed for the emerging large-scale vapor device category. All V2 Pro models -- Series 3, and the forthcoming Series 7 and Series 9 -- feature the ability to vaporize e-liquid, loose leaf tobacco, and wax, and are "smart" -- automatically controlling the temperature to accommodate the user's preferred medium. With its advanced features, V2 Pro is one of the most disruptive innovations in the vaporizer category.
The V2 Pro Series 3 has been available online since mid-July and has already accounted for $1,000,000 in revenue. To date, more than 10,000 Series 3 devices have been ordered from the company's websites.
"Vapers want to be able to personalize their experience," said Jan Verleur, CEO and co-founder of VMR Products. "We created the V2 Pro with multiple cartridge options, so you simply drop in the cartridge for the medium you want to vape and your device will automatically adapt to support it. This ability to tailor the user experience is the future of our category and why the V2 Pro is our fastest-selling product ever."
The success of the new line is also grounded in broader category trends, as more electronic cigarette users shift away from single-use devices to more customizable and powerful open system vaporizers. According to Wells Fargo Securities, open system vaporizers have exceeded electronic cigarette sales by $500 million.* They have also surpassed $1 billion in annual sales across both traditional and digital retail channels.** Users are demanding a more tailored vaping experience based on personal preferences, which open system, multi-medium devices, like the V2 Pro, can deliver.
"Electronic cigarettes have been in the marketplace for over five years," said Verleur. "In that time, we've seen a fundamental shift in consumer appetites towards open system devices designed to exceed the capabilities of the micro-cig form factor. These vaporizing devices represent a significant growth opportunity for our industry to meet rising customer demand."
As demand for open system vaporizers increases, more retailers are seeking to integrate these devices into their product offerings at brick-and-mortar retail stores. According to a retailer survey conducted by Wells Fargo Securities, in the coming months, 100% of those surveyed plan to feature both electronic cigarettes and open tank systems in stores -- an indication of their growing userbase.***
With this in mind, VMR will showcase its brand-new V2 Pro vaporizer line -- the company's fastest-selling device to date -- at the NACS Show in Las Vegas from October 7th - 10th. NACS is the largest convenience store show in the US. For a product demo, sample, or more information on the V2 Pro and open system vaporizers, NACS attendees can visit booth 2163.
For more information on V2 Pro please visit: www.v2cigs.com/v2pro.
About VMR Products
Founded in 2009, VMR Products LLC™ has quickly become a global leader in the electronic cigarette industry. Famous for the V2® brand of electronic cigarette products, VMR designs, manufactures, and supports an expanding catalog of products under a variety of recognized brand names. Headquartered in Miami, the company has a global presence with manufacturing, distribution and sales in more than 30 countries. VMR is the only vertically integrated electronic cigarette company, managing the entire product lifecycle to ensure the highest commitment to quality control and customer service. VMR is the world's largest volume online retailer of electronic cigarettes, with over six million monthly visitors to the company's websites, including v2.com the company's flagship online store.
* VMR Products, "Open System Vaporizers Officially Overtake E-Cigs, Top $1 Billion in Sales for the First-Time Ever," 2014
** VMR Products, "Open System Vaporizers Officially Overtake E-Cigs, Top $1 Billion in Sales for the First-Time Ever," 2014
*** Wells Fargo Securities, Tobacco Talk, Equity Research, 2014
