Introduces its own line of branded products for the hospitality industry
Astor, the custom maker of chocolates behind the world's most artisanal hotel chocolates, is meeting new consumer needs by launching the 2015 Astor Chocolate Collection, its own line of branded products that will be available for the hospitality industry. Astor will now add its own name to packages of specialty sweets showcased by the world's leading hotel companies via their in-room minibars and concierge recommendations. Astor aims to delight the hospitality industry by raising the bar of the consumer experience through innovative packaging, unique design and a wide array of gourmet chocolates and snacks to appeal to the most discernible of palettes.
Astor Chocolate® Launches Luxury Amenity Solution for the Demanding Traveler: The Pull of Premium Chocolate. (Photo: Business Wire)
"Astor Chocolate is already cherished by millions of consumers world-wide and offered in the finest hotels and by private partners; they just don't realize it," says David Grunhut, President, Astor Chocolate. "We have historically and continue to provide a premium product on hotel pillows and through gourmet grocers and retailers. Now to compliment custom, Astor will brand its own line of unique and innovative product solutions that will provide hotels with amenities that travelers are coveting."
In an environment where the hospitality experience is constantly being upcycled, Astor is already re-imaging the consumer experience; their chocolates are an indulgent value-added amenity, a lure along with warm cookies, ice-cream carts, VIP minibars and other goodies at various hotel properties that guests look forward to. As hotels look for solutions that meet the wants and needs of pampered guests including personalization and 5-star service, Astor is leveraging the pull of artisanal chocolate.
Astor was one of the first to introduce turndown chocolates to hotels in the United States. The company is also a pioneer in the travel retail industry, combining the notion of the postcard with souvenir chocolates to create keepsakes that have been purchased by millions of consumers. After enjoying a long storied, 60-year tradition of manufacturing Belgian chocolate, and offering custom sweets on sheets at luxury hotels as well as sweet treats to food service companies, the travel industry, and mass and gourmet markets, Astor is taking center-stage in the hospitality industry, coming out from behind the scenes and stamping its own brand name on the chocolate products hotel guests have enjoyed for decades.
The new Astor Collection includes handcrafted unique Belgian chocolate truffle interpretations with gourmet centers of peanut butter, sea salt caramel, Liquor cups, Dessert Shells, Cupcake Truffles and Dessert Mints. Consumers will be able to experience the new line of Astor chocolates at hotels and soon at gourmet retailers.
ABOUT ASTOR CHOCOLATE
Astor has enjoyed a long storied tradition of manufacturing Belgian chocolate for over 60 years. Its success has been predicated on an amalgamation of being first to market, introducing turndown chocolates to hotels in the United States. Astor continued to take a unique approach to interpreting chocolate products- liqueur cups, dessert shells, and mocha cups, to name a few. The company is also a pioneer in the travel retail industry, combining the notion of the postcard with souvenir chocolates to create keepsakes that have been purchased by millions of consumers. As the company expanded its footprint into retail, it has been the private label partner for many of the world's leading grocery and gourmet merchants. Today, Astor enjoys wide spread distribution amongst the world's leading hotels, food service companies, travel, and mass gourmet markets and has cemented itself as a leading purveyor of Belgian chocolate.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141203006497/en/
Contacts:
For Astor Chocolate
H+K Strategies
Claire Rocawich, 305-443-5454
Claire.Rocawich@hkstrategies.com
