BOISE, ID -- (Marketwired) -- 02/12/15 -- The Healthwise® Video Library was once again recognized last week for the strength of its messaging and production quality, for making health information easier to understand, and for moving people to better health. Healthwise received two international AVA Digital Awards for its videos "Quitting Smoking: The Rewards Start Now" and "ACL Reconstruction Surgery." Each year, the AVA Digital Awards recognize the best in digital communication, judging entries on quality, creativity, and resourcefulness.
"Quitting Smoking: The Rewards Start Now" received a platinum award in the medical external category for video production. And "ACL Reconstruction Surgery" won a gold award in the instructional category for video production.
"Our Video Library of more than 450 videos helps people make better health decisions and health behavior changes," said Jim Giuffré, Healthwise president and chief operating officer. "We are honored to receive this recognition for our award-winning combination of plain language, an empathic tone, and visually expressive storytelling. These brief videos meet people where they are and provide them with confidence and motivation to make positive health behavior changes," said Giuffré.
Healthwise health education videos show rather than tell people what they need to know to adopt new habits, change behavior, and live healthier lives. Each of the more than 450 videos either offer "how to" instructions, shed light on complicated topics, or explain what will happen during a procedure and why.
About Healthwise
Healthwise is a nonprofit organization with a mission to help people make better health decisions. In 2014, Healthwise merged with the Informed Medical Decisions Foundation to further advance the mission. People have turned to Healthwise information more than 1.5 billion times to learn how to do more for themselves, ask for the care they need, and say "no" to the care they don't need. Healthwise partners with hospitals, electronic medical record (EMR) providers, health plans, care management companies, and health websites to provide up-to-date, evidence-based information to the people they serve. www.healthwise.org. 1.800.706.9646.
© 2015 Healthwise, Incorporated.
Healthwise, Healthwise for every health decision, and the Healthwise logo are trademarks of Healthwise.
Steph Synoracki
Marketing and Communications Specialist
Healthwise
617-573-4649
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