WASHINGTON (dpa-AFX) - AOL Inc. (AOL) announced that it has been selected by The Players' Tribune, a first-of-its-kind digital media company founded by Derek Jeter, to be the distribution and co-production launch partner.
The Players' Tribune aims to provide unique insight into the daily sports conversation and to publish first-person stories directly from athletes. This partnership further solidifies AOL's commitment to premium video, creating exclusive original content experiences for consumers.
As part of the partnership,AOL will distribute The Players' Tribune content on AOL.com and across AOL's network of 92M monthly unique viewers; co-produce exclusive content on both platforms; and co-produce sporting events together throughout the year to bring the offline experience to life for fans online.
In addition to the partnership with The Players' Tribune, in the coming weeks, AOL will be launching a new daily show airing live that goes beyond the news to offer a unique take on the social, viral world of sports.
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