- Regional Network of the Year results released
- USA still the most creative country and New York remains top ranking city
- Procter & Gamble top the client listings
LONDON, Nov 6, 2015 - (ACN Newswire) - Cannes Lions has now released the 2015 edition of The Global Creativity Report. Providing definitive rankings, analysis and insights on creative communications across the world, the report incorporates the results from Cannes Lions, Lions Health and Lions Innovation in its rankings.
"With over 40,000 entries from 94 countries, Cannes Lions is a barometer of creativity globally. This report uncovers trends, and highlights where the truly outstanding work is coming from. It's invaluable in the insight it provides and by producing The Global Creativity Report, we hope it helps to point the way for the future of the industry," says Philip Thomas, CEO, Lions Festivals.
The 2015 report reveals the results of the Regional Network of the Year. In Asia Pacific, BBDO have ranked number one and DDB have taken first in EMEA. While in North America, Grey have come out top and Ogilvy & Mather are number one in Latin America.
In the Country Rankings, the USA have held onto first place, while the UK has taken second place, knocking Brazil down to third. Countries that slid noticeably further down the rankings include Argentina and India, while great gains were seen from Spain who increased their points haul by 26% this year.
The top four most creative cities remain unchanged from 2014 with New York, London, Sao Paulo and Paris retaining their respective positions. Los Angeles have dropped from 5th place to 17th, while Chicago, which failed to rank in the top 20 last year, has ranked 6th in 2015.
In the client listings, Procter & Gamble are ranked number one, followed by Samsung, Nike, Unilever and Burger King. Geico, Under Armour and Optus all feature in the top 20 for the first time.
The Global Creativity Report also features more extensive listings for the special awards, including Agency of the Year, Network of the Year, Holding Company of the Year and Independent Agency of the Year, as well as rankings in 10 sectors and top art directors, copywriters, creative directors and directors.
Available digitally on the Cannes Lions Archive, anybody wishing to view the full Global Creativity Report can do so with an archive subscription. Further information can be found at www.canneslionsarchive.com.
Key Dates:
Delegate registration open: 14 January 2016
Entries open: 21 January 2016
Entries deadline: 31 March 2016
Festival dates: 18 - 25 June 2016, Cannes, France
Lions Health: 18-19 June 2016
Lions Innovation: 21-22 June 2016
Lions Entertainment: 23-24 June 2016
About Cannes Lions International Festival of Creativity
The 62nd Cannes Lions International Festival of Creativity, this 21-27 June, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, close to 37,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness, Creative Data and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation and Eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.
Source: Cannes Lions International Festival of Creativity
Contact:
Camilla Lambert Press & PR Manager camillal@lionsfestivals.com +44 20 3033 4016 www.canneslions.com http://press.canneslions.com
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